KT Targets MZ Generation... YBox Renewal

[Asia Economy Reporter Koo Chae-eun] KT is launching 'Y Box' for the MZ generation.

According to KT on the 18th, the renewed Y Box offers an event space called 'Y Play' for the MZ generation. Y Play includes the Y brand introduction page, 'Y Draw' which provides limited edition goods through a lottery, and the Y Holiday corner. KT also explained that they improved the user interface (UI) of the data sharing space 'Y Box' to enhance convenience.

In particular, 'Y Draw' is a lottery event corner where the Y generation can purchase popular items they like at affordable prices, revealing two items every week. Anyone under the age of 29 who is a KT user can apply, and the winners are announced on the following Wednesday at 2 PM on Y Box.

Winners can purchase the prize for 10,000 KRW, and all proceeds will be donated to the Animal Freedom Union at the end of the year. The first event is revealed on the 18th, featuring a pair of sneakers from the brand 'G-DragonXPeaceminusone,' a collaboration between G-Dragon and Nike, and an Acne Studios muffler (1 each). To celebrate the renewal of Y Box, KT will hold the Y Holiday promotion from the 18th to the 29th. Y Holiday is in partnership with 'Turtle Hip,' a handmade cake specialty brand.

If two people under the age of 29 using one of KT's eight 5G plans (six 5G Super Plan Choice types and two 5G Super Plan types) gather as 'Y Friends' in Y Box, they can receive a Turtle Hip lettering cake (one per two people) along with a Y emoji cake topper. The lettering cake can be customized with a desired commemorative message. A total of 2,021 cakes will be provided, and the event will end early once supplies run out. The renewed Y Box can be upgraded from the 18th via the Google Play Store and Apple App Store.

Park Hyun-jin, Executive Director of KT's Customer Strategy Headquarters, said, "KT has newly revamped Y Box to provide joy and uniqueness to the MZ generation," adding, "We will collaborate with various partners to consider and present benefits that customers want."

This content was produced with the assistance of AI translation services.