Public Shopping, This Year's Most Popular Product is 'Kimchi'

Public Shopping "This Year's Hit Product Keywords: Health and Staying Home"

[Asia Economy Reporter Kim Cheol-hyun] This year, customers of Gongyoung Shopping ordered kimchi, health foods, and bedding/clothing the most. Gongyoung Shopping announced the results of an analysis of sales performance by product from January to November this year on the 17th.

The most popular product at Gongyoung Shopping was kimchi again this year, as it was last year. Including Domisol Kimchi, Hanseong Kimchi, and Yujeongim Kimchi, which each sold more than 27 billion KRW, 13.5 billion KRW, and 6.8 billion KRW respectively, about 21 kimchi products recorded sales of approximately 53 billion KRW by November. The number of orders reached 1.22 million. Compared to last year's order amount of 29.4 billion KRW and about 700,000 orders, both order amount and number increased by more than 70%. This is interpreted as reflecting the impact of the novel coronavirus infection (COVID-19), which reduced dining out and increased time spent at home.

Lee Gyeong-je's Black Goat Extract recorded about 17 billion KRW in orders, becoming the most loved health food on Gongyoung Shopping this year. This product was developed in collaboration with Jeollanam-do as part of the 'Saving Black Goat Farming Households' initiative. After its first release in October last year, it gained steady popularity through word of mouth and became a best-selling product within a year.

As time spent staying at home increased, sales of kitchenware related to cooking also ranked high. The cooking tool 'Everhome Dajigi' recorded over 8 billion KRW, and the freezer-only storage container 'Thanks Soyoon Freezer Container' recorded over 5.5 billion KRW in orders.

Women's clothing and jewelry continued to be popular this year as well. Madame Elegance, a women's clothing brand that appears every year among the best products, recorded over 17 billion KRW in orders this year as well. In the jewelry sector, Luce Dor showed about 15 billion KRW in order performance. Bedding, a cost-effective product that can change the atmosphere of the home, also received great love. Arabelle Bedding offered high-quality bedding sets seasonally at reasonable prices, achieving sales of about 19 billion KRW. Food items also ranked high. 'Gungjung Galbitang' sold over 14 billion KRW, 'Wando Abalone' over 7.8 billion KRW, and 'Chang-eok Rice Cake' over 7.5 billion KRW.

A Gongyoung Shopping official said, "Many of this year's popular products are related to 'staying at home' due to COVID-19," and added, "We will continue to strive to introduce excellent small and medium-sized enterprise products and healthy foods that match changing trends."

This content was produced with the assistance of AI translation services.