[Asia Economy Reporter Koo Chae-eun] KT has signed a Memorandum of Understanding (MOU) with Shinsegae Chosun Hotel for "AI and Robotics-based Digital Innovation in Hotel Services."


According to KT on the 17th, under this agreement, both companies will jointly research and develop AI and robotics-based hotel solutions. They will also collaborate to apply AI hotel robots in Shinsegae Chosun Hotel's new hotels. The AI hotel robots are scheduled to be introduced at the "Chosun Palace Seoul Gangnam, a Luxury Collection Hotel" and the "Gravity Seoul Pangyo, an Autograph Collection Hotel," both to be opened by Shinsegae Chosun Hotel.


The AI hotel robot, serving as a "robot butler," utilizes advanced ICT technologies such as spatial mapping and autonomous driving to navigate all designated areas within the hotel. When a staff member sets the destination and places the requested items into the delivery robot, it communicates with the hotel elevator, boards it autonomously, and moves between floors. Upon arriving in front of the guest room, the delivery robot notifies the guest of its arrival, allowing the guest to retrieve the requested items directly.



Jungjun Park, Senior Vice President and Head of KT's Enterprise Customer Division, said, "With the increasing preference for non-face-to-face services due to COVID-19, KT's AI technology is expected to bring digital transformation (DX) innovation to Shinsegae Chosun Hotel. We will continue to discover DX innovations across various industries, including the hotel sector." Brian Baek, Head of New Business at Shinsegae Chosun Hotel, stated, "Through the MOU with KT, we will upgrade the digital services that customers can enjoy at our new hotels, providing differentiated services and convenience."


This content was produced with the assistance of AI translation services.

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