SK Stoa, "Discovering 66 Social Value Products This Year"

Lowering Barriers to Home Shopping Entry for Co-Growth with Social Enterprises
Growth of Social Enterprises Including Employment Increase and Sales Growth
Results of 'The Ddawatthan Pumpyunghoe' Announced on the 18th

[Asia Economy Reporter Lim Hye-seon] SK Stoa announced on the 17th that it will reveal the results of 'The Warm Product Evaluation Meeting,' which discovers social enterprise products to be introduced on TV home shopping in the first quarter of next year, on the 18th. In this evaluation meeting, about five social enterprise products will be selected.

SK Stoa has supported social enterprises that possess excellent technology and products but face difficulties in expanding sales channels by providing product consulting, home shopping entry support, promotion, and marketing assistance, helping these companies establish self-sustainability and grow.

This year alone, SK Stoa discovered and supported a total of 66 products, including 26 social enterprise products selected through the evaluation meeting, 19 local government products, and 21 small and medium-sized enterprise products. As a result, the company explained that these products have achieved remarkable outcomes such as increased brand awareness, expanded sales channels, sales growth, increased employment, and new product development.

In particular, Updream Korea, which sold products like Sandeulsandeul sanitary pads and Dilup family bags, experienced increased brand awareness and sales growth after home shopping broadcasts, expanded sales channels through entry into other shopping malls and additional contracts, and nearly tripled its number of employees.

Other companies such as Matdeul Food (Seolleongtang), Jeongminseo Agricultural Corporation (Pyeongchang Kkotsuni Kimchi), Hyangginaeneun Saramdeul (Geisha Cold Brew), and Seaton Bakery (organic cereal) also expanded their channels to other home shopping platforms, entered offline stores, and engaged in overseas exports, showing sales growth of over 130%.

SK Stoa explained, "It was possible because we lowered the entry barriers to home shopping and established a practical and innovative support program rather than one-time assistance for these social enterprises." SK Stoa holds the evaluation meeting annually and continuously discovers good products in collaboration with organizations such as Happy Narae, the Happy Sharing Foundation, and local governments. It also strives to enhance product competitiveness through the home shopping education program ‘Everyone’s Home Shopping Home:Run’ and customized promotion and marketing support. Furthermore, it schedules programs during prime time through a specialized social enterprise program that incorporates campaigns for social value purchasing. Above all, it reduces entry fees by more than 50% and supports the entire broadcasting production process.

Yoon Seok-am, CEO of SK Stoa, said, "SK Stoa focuses not simply on selling social enterprise products but on enabling these companies to establish self-sustainability and grow," adding, "By leveraging the characteristics of the home shopping industry to activate good shopping, we will continue to grow as a healthy distribution platform that pursues both social and economic values simultaneously."

This content was produced with the assistance of AI translation services.