Lotte ON to Conduct Donation Activities in Live Broadcast with UNICEF on the 17th

First Distribution Company to Use Live Broadcast for Selling and Donating Disaster Relief Kits
Disaster Relief Kits Supported to Children in Developing Countries, Souvenirs Given to Customers

[Asia Economy Reporter Lim Hye-seon] Lotte ON is conducting non-face-to-face donation activities using live broadcasting for the first time in the distribution industry.

On the 17th at 3 PM, Lotte ON will sell specially composed disaster relief supply kits through Lotte ON live broadcasting in collaboration with the UNICEF Korea Committee. The disaster relief supply kits purchased by customers will be delivered to children in developing countries. Customers who purchase will receive an eco pouch and tumbler as a thank-you gift. The available disaster relief supply kits are the 'Newborn Nutrition Kit' and the 'Newborn Vaccination Kit.' The prices are 30,000 KRW and 45,000 KRW, respectively.

During the live broadcast, the disaster relief supply kits will be shown directly, and questions will be answered in real time. Singer Bada will appear on the broadcast. Lotte ON plans to purchase one additional disaster relief supply kit for every kit purchased by customers to donate, and will bear all the sales commission fees from the live broadcast as a gesture of participation in the donation event.

Lotte ON stated, "We planned this event with the UNICEF Korea Committee to spread the culture of donation during the year-end season, which has come amid a non-face-to-face culture due to COVID-19," adding, "Although live broadcasting has recently been spotlighted as a sales channel, this is the first time it is being expanded as a donation channel to sell donation items."

Moon Yumi, V-Commerce Team Leader at Lotte e-Commerce, said, "Due to the economic downturn caused by COVID-19, donation activities have been greatly reduced," and added, "We hope that this live broadcast donation activity, the first attempt in the distribution industry by UNICEF Korea Committee and Lotte ON, will contribute to spreading the culture of donation during the year-end season." (End).

This content was produced with the assistance of AI translation services.