Coupang Eats Launches Mobile Ads to Recruit Delivery Partners
Recruiting Delivery Partners with Taesaja's Kim Hyung-jun as Model in Mobile Ads
[Asia Economy Reporter Kim Cheolhyun] Coupang announced on the 16th that it has started mobile advertising to recruit delivery partners for its delivery app 'Coupang Eats.' Kim Hyungjun, a member of the group Taesaja, appears in the ad conveying the advantages of Coupang Eats delivery partners with the copy 'Eats Rider Time.'
According to Coupang, Coupang Eats uses artificial intelligence (AI) technology to optimize order assignments by considering the delivery partner's mode of transportation. With one-to-one matching, a single delivery partner handles only one customer order, allowing customers to receive freshly made food from the store warm before eating at home, and delivery partners can deliver more safely without handling multiple orders simultaneously.
One of the advantages of being a Coupang Eats delivery partner is the ease of working at desired times. Anyone aged 20 or older can apply, and there are no restrictions on the mode of transportation, allowing participation on foot or by bicycle. If the conditions for industrial accident insurance recognized by the Ministry of Employment and Labor are met, delivery partners can receive the benefits of industrial accident insurance while working as Coupang Eats delivery partners.
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Park Daejun, Head of Coupang's New Business Division, said, "Coupang Eats' 'one order, one delivery' is Coupang's unique operational method to provide the best service to customers and ensure the safety of delivery partners," adding, "We will continue to strive to provide a safe working environment for delivery partners and enhance customer satisfaction."
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