illoom Launches New Pet Furniture Product 'Castanets Custom Cat Tower'

A Design That Fits Any Interior, Fulfilling the Dream Both Owners and Cats Have Longed For

Illum's new pet furniture product 'Castanets Custom Cat Tower (H)'.
Photo by Illum

[Asia Economy Reporter Kim Jong-hwa] Il룸, the living furniture brand of Persis Group, announced on the 16th that it has launched a new pet furniture product, the 'Castanets Custom Cat Tower.'

The newly introduced Castanets Custom Cat Tower by Il룸 is a cat tower designed for the essential vertical activities of cats, featuring customizable item configurations and adjustments tailored to the different temperaments of individual cats.

Il룸 planned this custom cat tower following the continued popularity of the pet furniture series 'Castanets,' which was launched last year. Since its release in November 2019, the Castanets series has seen steady sales growth. Additionally, after the custom cat tower was first revealed online on the 3rd, searches for 'Il룸 cat tower' on major portal sites increased 25-fold, confirming consumer anticipation and popularity for the new Castanets product.

In particular, the newly released Castanets Custom Cat Tower was developed by actively incorporating feedback from popular cat channel YouTuber 'Kim Meju,' who has been involved since the planning of the Castanets series, newly joined cat specialist veterinarian Director Noh Jin-hee, as well as Il룸’s in-house and external cat owners.

Created through diverse opinions from cat owners and experts, Il룸’s Castanets Custom Cat Tower allows for precise selection of options and detailed adjustments of various items perfectly suited to each cat. Its clean design fits any interior, fulfilling the dreams of both cats and their owners.

The product is composed of a vertically tall 'Custom Cat Tower (H)' and a lower, wider 'Custom Cat Tower (L),' designed considering the lifestyle patterns of highly active and wild cats, as well as more cautious or indoor-type cats, respectively.

The cat tower can be customized with additional sliding or circular shelves according to the cat’s height, age, and activity level, creating an ideal play and activity space. Items such as shelves, feeding bowls, and slides can be adjusted in height and direction via brackets, allowing modifications to suit the cat’s temperament and the home layout. The upper space of the cat tower also offers options like a round hideout-style cat condo or a transparent hammock, selectable according to the cat’s preferences.

Il룸 will hold a launch commemorative live broadcast titled 'Custom Cat Tower, Ask Us Anything!' on its official Instagram at 9 PM on Thursday, the 17th, together with Kim Meju, who participated in the product planning. During the broadcast, Kim Meju and Il룸’s in-house cat owner will answer consumer questions about the Castanets Custom Cat Tower, and various gift events including the custom cat tower will be held.

An Il룸 representative stated, "While the first lineup of the Castanets pet furniture series launched last November focused on the bond between pets and their owners, this custom cat tower was released with consideration for the diverse living habits of cats. We will continue to research consumer needs and reflect them in our products so that all pets and their owners can enjoy a happy Il룸 life together."

Meanwhile, the prices for the Il룸 Castanets Custom Cat Tower (H) condo and guard types are 699,000 KRW and 619,000 KRW respectively, and the Castanets Custom Cat Tower (L) condo and transparent hammock types are 649,000 KRW and 599,000 KRW respectively. They are available on Il룸’s official mall and major online malls.

This content was produced with the assistance of AI translation services.