Jaju, Pajama Live Broadcast Special Sale

[Asia Economy Reporter Yujin Cho] Jaju, which has emerged as a ‘pajama hotspot’ among the 2030 generation, is launching a customer appreciation event through a live broadcast.

Shinsegae International’s lifestyle brand Jaju will hold a pajama special exhibition through Naver Shopping Live from 6:30 PM on the 16th of this month, offering up to 80% discounts on related products.

This live broadcast was planned to express gratitude to customers who have loved Jaju’s pajamas and to allow more people to experience the pajamas.

Since the launch of the 365 Pajamas in April this year, Jaju has received explosive responses from young customers, becoming the brand’s most popular product.

In particular, due to the stay-at-home trend caused by the COVID-19 pandemic, the number of customers seeking comfortable homewear has increased, and from October to December this year, sales of Jaju’s pajama sets have increased by more than 300% compared to the first three months after launch.

This pajama special broadcast will be conducted as a 1+1 event and price discount event, considering the nature of pajamas that are alternately worn in at least two sets, and a special exhibition of popular winter products will also be prepared.

In the first part of the pajama special exhibition, held from 6:30 PM to 8 PM, the brushed flannel pajamas, which are recording the highest sales this winter, will be sold as a limited 1+1 offer for 500 sets. Velvet pajamas with a luxurious sheen, organic cotton pajamas suitable for all seasons, satin pajamas, and single-piece pajamas for tops and bottoms will also be sold at up to 80% discount.

In the second part, from 9 PM to 10:30 PM, lightweight outerwear that can be worn with pajamas both inside and outside the house, cozy bedding for a warm sleep, and daily necessities will be sold at up to 75% discount.

During the broadcast, the top purchaser will receive an LG drum washing machine, three second-place winners will receive Jaju blankets, and 50 third-place winners will receive Jaju’s new pajamas for 2021. Additionally, Jaju Naver Store wishlist customers will receive extra discount benefits and various Naver point benefits during the broadcast.

A Jaju representative said, “To develop ‘Jaju’s unique pajamas’ different from products sold on the market, we carefully analyzed the preferences of customers in their 20s and launched the product, and now pajamas have become the brand’s representative product,” adding, “We are focusing our capabilities to provide products that customers frequently use in daily life with the best quality.”

This content was produced with the assistance of AI translation services.