Hapcheon-gun, Differentiated Promotional Marketing for Agricultural and Specialty Products Sales

Multi-faceted Promotion Including Installation of Onion Series and Peony Product Promotional Boxes

A promotional marketing event for Hapcheon specialty products is being held. (Photo by Hapcheon-gun)

[Asia Economy Yeongnam Reporting Headquarters Reporter Choi Soon-kyung] Hapcheon-gun, Gyeongnam announced on the 16th that it held an event to install promotional boxes to increase sales of the representative onion series and peony products of the county, attended by Moon Jun-hee, the mayor of Hapcheon-gun, and Bae Mong-hee, the chairman of the county council, at the county office civil service center.

The promotional acrylic boxes produced this time were created for the purpose of offline promotional marketing of the county's specialty products.

Starting from the county office civil service center, the boxes will be sequentially installed at eup/myeon offices, Nonghyup Hanaro Mart, and major tourist attractions, and there are also plans for online promotion through social networks.

The county, together with Hapcheon Distribution Co., Ltd., has been steadily loved by developing various products starting with onion ramen in 2015.

This year, using peony, which is being cultivated as Hapcheon’s representative anti-aging crop, a peony series (3 types of beverages and cosmetics) products were released and have received a good response.

Mayor Moon said, “We plan to carry out various online and offline promotional marketing to raise awareness of our county’s agricultural and specialty products,” adding, “We hope this will greatly help expand the consumer base and promote sales.”

This content was produced with the assistance of AI translation services.