Tefal Launches 'Shopping Live' with Non-Face-to-Face Home Meal Campaign

[Asia Economy Reporter Moon Hyewon] Tefal announced on the 15th that it successfully concluded a live broadcast conducted through Naver ‘Shopping Live’.

The live broadcast, planned as an extension of Tefal’s ‘Let’s Eat at Home’ campaign, was carried out with a more diverse format to allow more consumers to reflect on the meaning and importance of healthy home-cooked meals.

First, Chef Oh Se-deuk appeared in person to demonstrate healthy and delicious home meal recipes developed with Tefal’s next-generation frying pan, and had real-time interactions with viewers participating in the broadcast about home meal recipes and cooking tips. Chef Oh Se-deuk’s home meal recipes received enthusiastic responses, as evidenced by the high rate of real-time comments from viewers.

The products sold that day were new products of Tefal’s next-generation frying pan, exclusively offered in a Naver Shopping Live set: ▲Tefal Start & Cook ▲Tefal Ceramic Force, boasting superior durability with a stronger coating compared to the company’s existing frying pans.

The Tefal Start & Cook features a powerful titanium coating that prevents sticking, and applies Tefal’s Full Wide Plus induction technology, which allows the entire bottom, including the edges, to respond to induction, resulting in excellent heat efficiency. Its thick bottom maximizes heat retention, enabling fast and delicious cooking. The Tefal Ceramic Force is optimized for gas stove use with twice as strong titanium coating and Tefal’s innovative Hard Protection Layer, which is resistant to heat and abrasion, making it strong against flames and scratches.

Through the live broadcast, Tefal pledged to donate 10% of the sales amount in products to the Green Umbrella Children’s Foundation, supporting underprivileged children’s families in need of help during the year-end and New Year season.

To this end, Tefal offered up to 20% discount benefits and free shipping services for customers purchasing during the broadcast, and organized home meal sets so consumers could buy frying pans in the sizes they needed. Depending on the purchase quantity, customers received gifts such as ▲Tefal Master Seal 4P ▲Tefal Cooking Utensils 2P ▲Tefal Multi Lid.

Additionally, various events such as real-time quizzes and hashtag events received great responses from consumers, and generous prizes including ▲Tefal Air Fryer ▲Tefal Access Steam ▲Tefal Steamer were given away.

This content was produced with the assistance of AI translation services.