Shinhan Life Insurance, Meal Support Campaign for Winter in Jjokbangchon

Providing Meals to 1,000 Residents of Jjokbangchon

[Asia Economy Reporter Ki Ha-young] Shinhan Life Insurance announced on the 15th that it conducted a meal support campaign to promote social coexistence by connecting residents of jjokbangchon (small room villages) and small business owners who are struggling due to the novel coronavirus infection (COVID-19).

This campaign was carried out by purchasing usage coupons from small alleyway restaurants and providing them to about 1,000 residents near Seoul Station’s jjokbangchon to support their meals. In particular, for residents with mobility difficulties, volunteers personally delivered lunchboxes while strictly adhering to quarantine guidelines.

This sponsorship focused on providing continuous and practical support to places in social need. This reflects the belief of Sung Dae-gyu, CEO of Shinhan Life Insurance, that support must be consistently provided where sharing is needed.

CEO Sung has been supporting the Seoul Station jjokbangchon for several years through various means, including personal donations. When he took office at the Insurance Development Institute, he delivered about 400 boxes of daily necessities purchased with funds raised at an event. After assuming office at Shinhan Life Insurance, he continued diverse sponsorships, such as delivering 947 boxes of ramen purchased with proceeds from the 'Anabada (Save, Share, Exchange, Reuse) Sharing Market' event, which was organized through voluntary participation of employees.

A Shinhan Life Insurance official said, "We believe it is meaningful to extend a helping hand to small business owners and jjokbangchon residents who are going through difficult times due to COVID-19," adding, "We will continue to strive to convey the value of continuous sharing to places in need."

This content was produced with the assistance of AI translation services.