Haman Deok appointed Vice Chairman of Mirae Asset Life and CEO of Mirae Asset Financial Services

Vision for Establishing Separation of Underwriting and Becoming a Comprehensive Financial Product Sales Company

[Asia Economy Reporter Ki Ha-young] Ham Man-deok, Vice Chairman and CEO of Mirae Asset Life Insurance, will move to Mirae Asset Financial Services, a subsidiary-type GA.

Mirae Asset Financial Services announced on the 15th that it plans to appoint Vice Chairman Ham Man-deok as CEO of Mirae Asset Financial Services through a board meeting.

This personnel move is part of the exclusive sales channel separation policy announced by Mirae Asset Life Insurance on the 1st. Vice Chairman Ham will take on the important role of elevating the newly expanded Mirae Asset Financial Services to become the industry's top comprehensive financial product sales company.

Vice Chairman Ham is a top insurance expert with 35 years of experience. Since his appointment as CEO of Mirae Asset Life Insurance in January 2011, and serving as Vice Chairman since April 2016, he has established a solid internal management system for Mirae Asset Life Insurance and secured differentiated growth engines by introducing a two-track strategy represented by variable and protection insurance. During his term, he led the company’s listing on the KOSPI market in 2015, the launch of Mirae Asset Prevoir Life Insurance in Vietnam in 2018, and the merger with PCA Life Insurance, expanding the business and building an optimal comprehensive asset management system. He is recognized as the key figure who led Mirae Asset Life Insurance to become a leading company in the domestic retirement planning market.

In particular, one year before the PCA Life Insurance integration in 2017, he moved to PCA Life Insurance as CEO to facilitate smooth communication between the two companies and reorganized PCA Life Insurance’s management system, leading to a successful integration. This move to Mirae Asset Financial Services also reflects Vice Chairman Ham Man-deok’s determination to maximize the results of the separation of manufacturing and sales channels based on his unique organizational management skills.

Currently, Mirae Asset Life Insurance has launched the Channel Innovation Promotion Team and is promoting the separation of manufacturing and sales channels by moving about 3,300 exclusive planners, including its own FCs and CFCs, to Mirae Asset Financial Services, a subsidiary-type GA, targeting March next year. By separating manufacturing and sales channels, Mirae Asset Life Insurance will focus on innovative product development, customer service, and asset management, while Mirae Asset Financial Services will concentrate marketing infrastructure to leap forward as the industry's top comprehensive financial product sales company.

Vice Chairman Ham said, "Mirae Asset Life Insurance is proactively responding to environmental changes and is pushing forward the separation of manufacturing and sales channels as a rule changer for the mutual growth of customers, FCs, employees, and the company." He added, "Based on the expertise and experience honed in the insurance industry, I will strengthen the growth foundation of Mirae Asset Financial Services and strive to present new value and vision to the domestic insurance market."

Meanwhile, Mirae Asset Life Insurance will focus on products and services under the leadership of CEO Byun Jae-sang. It plans to concentrate on developing customer-tailored innovative products and providing competitive products to affiliated channels such as bancassurance and corporate sales. Additionally, through digital enhancement including expanding online platform-based business, it is expected to provide advanced platforms and products to each sales channel and grow into a future-oriented insurance company.

This content was produced with the assistance of AI translation services.