CJ CheilJedang Launches ‘Samho Manseon Assorted Fish Cakes’ Featuring 10 Varieties

[Asia Economy Reporter Lee Seon-ae] CJ CheilJedang announced on the 14th that it has launched ‘Samho Manseon Assorted Fish Cakes,’ made from white fish, to capitalize on the peak winter season for fish cakes. Fish cakes are a representative winter food that consumers seek out more as the weather gets colder. In fact, about 30% of sales of ‘Samho Fish Cake’ fish cake soup products occur from December to February, and the company plans to capture winter consumers’ tastes with this new product.

CJ CheilJedang recently planned a large-capacity product of 879g in response to the increasing preference for larger fish cake products as home cooking frequency rises. From November last year to October this year, while the overall fish cake market size increased by 6% compared to the same period last year, large-capacity fish cake products over 600g grew by 30%, establishing ‘large capacity’ as a new market trend.

The variety of the assortment is as notable as the capacity. The 10 types of fish cakes, colored with extracts from bokbunja (Korean black raspberry) and pumpkin, include fillings such as chili pepper, glass noodles, squid, and tofu, adding fun to cooking. In addition to the fish cakes, a separate ‘rich kelp broth’ made by simmering domestic kelp, radish, and onion is included, allowing for easy preparation of a sophisticated fish cake soup. It can be enjoyed as a snack by heating in the microwave or used as an ingredient in various dishes such as fish cake salad with vegetables.

Given its large capacity, convenience was also carefully considered. A zipper bag is applied for easy storage, and the kelp broth is hygienically packaged individually in three 25g portions.

A CJ CheilJedang official said, “‘Samho Manseon Assorted Fish Cakes’ is a product meticulously designed from composition to capacity and cooking methods, reflecting the recent home meal trend,” adding, “As the number one brand leading the premiumization and diversification of the fish cake market, we will continue to lead the market with various products and enhance consumer satisfaction.”

This content was produced with the assistance of AI translation services.