Kiturami Boiler Selected as One of Korea's Top 100 Brands for 8 Consecutive Years
[Asia Economy Reporter Moon Hyewon] Gidulami announced on the 14th that Gidulami Boiler has been selected for eight consecutive years as one of the ‘Top 100 Brands in Korea’ by Brandstock, a brand value evaluation company.
The Top 100 Brands in Korea is an evaluation certification system that selects and announces brands ranked from 1st to 100th based on BSTI (Brand Stock Top Index), a brand value evaluation model index developed by Brandstock.
BSTI is calculated by combining the Brand Stock Price Index (70%), formed through simulated stock trading on the Brandstock Stock Exchange for over 1,000 brands across more than 230 industries, and the regular consumer survey index (30%). The perfect score is 1,000 points.
Gidulami Boiler scored a total of 836.3 points in this year’s survey, ranking 63rd overall.
Since first entering the Top 100 Brands in Korea in 2013 at 98th place, it has continuously risen for eight consecutive years: ▲82nd in 2014 ▲80th in 2015 ▲79th in 2016 ▲79th in 2017 ▲77th in 2018 ▲67th in 2019.
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A representative of Gidulami Boiler explained, “We are strengthening our brand influence based on technology by developing and introducing new products and technologies that overcome the limitations of existing home boilers and heating mats.”
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