Min&Z "Integrated Test Drive Platform 'Tior', Surpasses 200 Partner Car Showroom Locations"

[Asia Economy Reporter Hyunseok Yoo] Min&Z announced on the 14th that its real-time integrated test drive platform ‘TIOR (TRY IT ON THE ROAD)’ has surpassed 200 affiliated car dealerships just five months after the release of its open beta version.

Min&Z rapidly expanded its market influence by continuously increasing TIOR’s affiliated brands and strengthening platform awareness. As a result, not only did the number of affiliated dealerships exceed 200 locations, but one of the most beloved imported car brands, ‘Mercedes-Benz,’ also became available for test drive reservations on TIOR starting in December. With the addition of Mercedes-Benz test drive reservations, TIOR is setting records as the ‘first in Korea’ and holding the ‘largest number’ of integrated test drive brands and dealerships in the country.

Currently, TIOR offers approximately 1,300 test drive vehicles across 202 locations for 18 car brands including Benz, BMW, Mini, Audi, Volkswagen, Ford, Lincoln, Jaguar, Land Rover, Lexus, Peugeot, Toyota, Jeep, and 8 motorcycle brands such as Harley-Davidson, BMW Motorrad, and Ducati.

Last July, Min&Z launched the open beta version of ‘TIOR,’ which allows users to book test drives for cars and motorcycles with a single touch. To implement a test drive reservation service optimized for the recent contactless trend, the UI/UX was newly revamped, prominently featuring affiliated brands that support real-time test drive reservations.

Additionally, the renewed TIOR provides a secure phone number during test drive reservations, allowing users to utilize the test drive service without exposing their personal mobile numbers. Users can also conveniently receive quotes necessary for purchasing vehicles after completing the test drive through the quote reception feature.

Furthermore, Min&Z has newly released an iOS version, enhancing app accessibility so that TIOR can be more easily used across all devices and platforms including Android phones, iPhones, and web environments.

Park Chanjong, Head of Mobility Business Division, stated, “We will continuously integrate the test drive content and services that were previously scattered. Since users who want to test drive are driven by the desire to purchase, we will expand ‘test drive content’ into new mobility killer content that meets customer needs by providing various mobility services before and after the test drive, not just simple test drives.”

Meanwhile, leveraging its strengths in planning and operating various lifestyle-oriented IT services, Min&Z is focusing its business capabilities on the ‘people-centered’ lifestyle mobility platform service ‘TIOR.’ TIOR plans to steadily expand its test drive service areas to include new cars, used cars, motorcycles, campers, bicycles, and more in the future.

This content was produced with the assistance of AI translation services.