Mirae Asset Life Insurance, Post-Corona Digital Reorganization

Untact Innovation Including Launch of New Contactless Services and Website Opening

[Image source=Yonhap News]

[Asia Economy Reporter Oh Hyung-gil] Mirae Asset Life Insurance is focusing its capabilities on digital innovation in response to the new normal era. As mobile financial users increase and the market changes to an untact environment following the COVID-19 pandemic, the company is introducing digital innovation technologies across its management.

According to the insurance industry on the 18th, Mirae Asset Life Insurance formed a separate task force (TF) consisting of marketing and customer service, asset management headquarters, and the mobile department to provide top-level customer service.

The results appeared immediately. In May, the company held the industry's first real-time webinar for customers. Using YouTube, they conducted a lecture on "COVID-19 and the Global Financial Market," linking the real economy with global market conditions and investment strategies. More than 1,000 customers joined the webinar, which was highly successful. During the lecture on the impact of COVID-19 on the global financial market and macroeconomic forecasts and investment strategies in the post-COVID era, participants exchanged questions and answers using the comment section.

In October, the company completely renewed its homepage and opened an integrated site. To respond to the new normal environment, they physically combined the existing homepage functions with online insurance and cyber branches so that customers can handle all untact (non-face-to-face) tasks in one place. Whether accessed via PC, mobile, or the cyber branch application, customers receive the same content and services.

In line with its status as a leading company in variable insurance, new menus for the Variable Insurance Asset Management Center and Pension Asset Management Center were added. The Variable Insurance Asset Management Center allows customers to perform essential tasks such as checking returns and changing funds for their variable insurance in a one-stop manner. It provides video manuals and investment information content to help understand variable insurance, and the system enables immediate sharing on personal social network services (SNS). When accessing the Pension Asset Management Center, customers can view pension assets not only from Mirae Asset Life Insurance but also from other financial companies by linking with the Financial Supervisory Service's integrated pension portal expected pension inquiry service, allowing easy and accurate analysis in one place.

The customer service channels have been built as 'paperless' and expanded to existing face-to-face channels. Currently, Mirae Asset Life Insurance has opened a mobile web window that can be used without installing an application (app) and introduced Kakao Pay, simple password (PIN), and fingerprint authentication services. Real-time chat consultations with customers via KakaoTalk have also been implemented.

A representative from Mirae Asset Life Insurance explained, "We plan to strengthen digital technology infrastructure such as big data, artificial intelligence (AI), and chatbots, and expand various services to enhance customer value through the convergence of elemental technologies." They added, "To this end, we are preparing various services to enhance customer experience, including healthcare linkage and personalized content provision."

This content was produced with the assistance of AI translation services.