Innocean Europe Selected as Germany's 'Advertising Agency of the Year'... Top 3 in Europe Overall

by Lee Seungjin

Published 14 Dec.2020 08:30(KST)

Innocean Worldwide Europe Branch Office Building. (Photo by Innocean)

[Asia Economy Reporter Seungjin Lee] Innocean Worldwide announced on the 14th that its European branch was selected as Germany's 'Advertising Agency of the Year' at the '2020 Eurobest,' the most prestigious advertising festival in Europe.

Innocean Worldwide Europe (IWE), based in Frankfurt, Germany, won a total of five main awards at Eurobest, including three Grand Prix awards?the highest honors?one gold, and one bronze, earning recognition as the most outstanding advertising agency in Germany this year.

Accordingly, IWE achieved the remarkable feat of becoming the first Korean-headquartered advertising agency to be named Germany's 'Advertising Agency of the Year.' Additionally, it ranked among the 'Top 3' across the entire European market, a fierce battleground for global advertising companies.

The works that won Grand Prix awards in the healthcare and design categories were the 'Printed by Parkinson' campaign. This campaign was conducted in collaboration with Charit? University Hospital, Europe's largest hospital group in Berlin, and was designed to raise awareness about Parkinson's disease, which is the fastest-growing neurological disorder.

IWE identified items that had become difficult to use due to hand tremors in six Parkinson's patients and undertook special production. Their motor and neurological data were recorded using electronic systems and accelerometers, then applied to a 3D printer to output each item in bronze. The art objects visualizing the impact of Parkinson's disease on patients' lives were sold through an exhibition, and the proceeds were donated to Charit? University Hospital's research projects.

Another Grand Prix-winning work was the 'Client Said No' campaign by music production company Dahouse. This project formed bands with musicians whose tracks were rejected by advertisers and provided them opportunities to promote their songs through touring performances. These songs, released on YouTube and music streaming platforms, have recorded 650,000 views.

Gabriel Mata, Chief Creative Officer (CCO) of IWE, said, "It is especially meaningful to receive the award for Germany's best advertising agency in 2020, a year that was difficult for everyone, and it brings a deep sense of reflection. We will continue to propose creative solutions with Innocean's unique and unconventional approach to satisfy both consumers and advertisers."

Eurobest is a European advertising festival operated by the Cannes International Advertising Festival organizing committee, the world's largest advertising festival. Established in 1988, Eurobest has become the most prestigious advertising festival in Europe, announcing winners across 24 categories including film, digital, media, creative data, entertainment, and special awards.

Following its selection as the 'Best Automotive Advertising Agency' by its U.S. branch in February and as the 'Most Notable Korean Advertising Agency in Asia' by its headquarters in October, Innocean has now won the 'Advertising Agency of the Year' award in Germany through its European branch, achieving significant results worldwide and proving the creative competitiveness of its global network optimized for local markets.