LG Electronics' Ultra-Premium Built-in 'Signature Kitchen Suite' Sales Soar

LG SIGNATURE Kitchen Suite LG Electronics Nonhyeon Showroom in Gangnam-gu, Seoul

[Photo by LG Electronics]

[Asia Economy Reporter Ki-min Lee] LG Electronics' ultra-premium built-in 'SIGNATURE KITCHEN SUITE' continues to show strong growth, fueled by customers' increasing interest in kitchen spaces.

On the 13th, LG Electronics announced that the cumulative domestic sales of SIGNATURE KITCHEN SUITE from the beginning of this year until last month have nearly doubled compared to the same period last year.

Breaking it down by product, column-type refrigerators and freezers, ice water purifier refrigerators, and dishwashers each grew about threefold compared to last year, while electric ovens increased about twofold. LG Electronics stated that the refined design and differentiated features of SIGNATURE KITCHEN SUITE played a key role in capturing customers' hearts.

LG Electronics first introduced the ultra-premium built-in SIGNATURE KITCHEN SUITE in July 2016. It started with five products: ice water purifier refrigerator, electric oven, electric range, dishwasher, and hood.

Since then, LG Electronics has been expanding its product lineup to reflect the trend of growing customer interest in kitchen spaces and increasingly diverse tastes. From the first year to this year, they have added column-type refrigerators and freezers, wine cellars, steam ovens, microwave ovens, island refrigerators, and wine cellars, nearly doubling the product lineup compared to the first year.

To actively foster SIGNATURE KITCHEN SUITE, LG Electronics is aggressively targeting the business-to-consumer (B2C) market connected to remodeling and is also focusing on business-to-business (B2B) transactions supplying products to luxury apartments and townhouses.

SIGNATURE KITCHEN SUITE consists of products such as column-type refrigerators and freezers that can be configured by selecting various capacities according to purpose, ice water purifier refrigerators equipped with a three-stage filter, and dishwashers that sterilize harmful bacteria using TrueSteam, which boils water at 100°C.

No Young-ho, Executive Vice President of Built-in & Cooking Sales at LG Electronics, said, "SIGNATURE KITCHEN SUITE offers customers a completely new kitchen with refined design and differentiated functions," adding, "We will compose a diverse product lineup so that more customers can experience the true value of ultra-premium."

This content was produced with the assistance of AI translation services.