Samsung Electronics Unveils First Home 'Micro LED TV'... Confident in Technological Superiority

A Samsung Electronics model is introducing the new Micro LED TV at the Samsung Digital Plaza Gangnam Main Store in Nonhyeon-dong, Seoul.

[Asia Economy Reporter Dongwoo Lee] Samsung Electronics has continued its technological lead by unveiling its first home TV applying next-generation display technology, Micro Light Emitting Diode (LED).

On the 10th, Samsung Electronics introduced the new 110-inch 'Micro LED TV' online for the first time through a two-way video conferencing solution called the Webinar system. Since unveiling the commercial display 'The Wall' using Micro LED at the world's largest electronics exhibition CES in 2018, this is the first home Micro LED TV product aimed at general consumers.

The Micro LED display is characterized by using ultra-small LEDs at the micrometer (㎛) scale that emit light and color by themselves. Instead of a backlight or color filter structure, it controls over 8 million RGB elements individually, enabling highly precise expression of screen brightness and color.

Another advantage of Micro LED TVs is their lifespan of up to 100,000 hours using inorganic materials. Unlike products using organic materials, there is no image degradation or burn-in phenomenon where afterimages or stains remain on the screen.

Samsung Electronics stated that it succeeded in commercializing the 110-inch model by applying top-level mounting technology accumulated from its semiconductor business. Mounting technology refers to embedding Micro LED elements onto a substrate, allowing denser and more precise arrangements compared to existing products. The company also explained that it has already secured technology to produce smaller-sized products than the 110-inch model.

The Micro LED TV incorporates many new technologies. The 'Micro AI Processor,' applied for the first time in a TV product, provides optimized video and brightness for each scene, delivering vivid and immersive 4K HDR images. This dedicated processor combines the quantum processor technology used in QLED 8K with self-emissive characteristics and proprietary artificial intelligence algorithms.

It also boasts 100% color reproduction that accurately expresses all colors of objects close to reality, as well as significantly enhanced image detail through differentiated contrast control technology compared to existing products. The 'Monolith Design,' which eliminates the boundaries between content and screen, and between screen and wall, is applied, and the product logo is placed on the side to maximize the identity unique to Micro LED.

The 'Arena Sound' system provides vividness and grand immersion through built-in 5.1 channel sound without the need for separate external speakers. Additionally, 'OTS Pro,' which moves sound along the speakers in sync with the movement of objects in the video, is also applied.

The new product also introduces the 'Quad View' function for the first time, allowing the 50-inch screen to be divided into four sections. All devices connected to the HDMI ports can be set separately, enabling users to enjoy news, sports, internet, and game consoles simultaneously.

The 110-inch Micro LED TV is priced at 170 million KRW. Due to the extremely small size of the elements used in the product, which requires high precision in the manufacturing process, there are some evaluations that the price is somewhat a weakness. The product will be available for pre-order within this month and is scheduled for full release in the first quarter of next year.

Han Jong-hee, President of Samsung Electronics' Visual Display Business, said, "We are pleased to present the Micro LED TV, which embodies the best display technology currently available," adding, "Micro LED TV will be the beginning of a new display with revolutionary technology that is on a different level from existing TVs."

This content was produced with the assistance of AI translation services.