KB Kookmin Bank's 30s Comfort 'The Spelling of Thirty' Surpasses 1.6 Million Views
Video Views Surpass 1.6 Million in Just 3 Weeks
[Asia Economy Reporter Park Sun-mi] KB Kookmin Bank announced on the 10th that the video "The Spelling of Thirty," released on the 18th of last month, has surpassed 1.6 million views.
This video, planned to ease the burdens on the shoulders of people in their 30s even just a little, empathizes with those in their 30s who secretly worry and keep their feelings to themselves amid a deeply frozen social atmosphere, offering them comfort.
"The Spelling of Thirty" video consists of a total of four parts: the main video and three themed videos. The main video calmly portrays common concerns of people in their 30s, such as buying their first home, living expenses, and job changes. Each concern is divided into three versions: "How to Live Well," "How to Save," and "How to Earn Well." The video can be easily found on YouTube by searching "Kookmin Bank Thirty."
Additionally, unlike other advertisements, this ad was produced in a vertical format with a 9:16 aspect ratio, optimized for mobile environments. The combination of the screen ratio and the phone UI within the video provides viewers with a unique visual experience. Along with the calm color tones and emotional music, it creates a sense of empathy among viewers and has attracted much attention.
Meanwhile, Kookmin Bank is also conducting an event for customers in their 30s. Until the 23rd of this month, customers who either have or do not have an account with free deposits and withdrawals can receive a prize when they open an account. Detailed information can be found on the KB Kookmin Bank website.
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A KB Kookmin Bank official stated, "This video sincerely empathizes with the inexperienced worries of people in their 30s who are new to this stage of life and introduces the customized solution 'Financial Dictionary of Thirty' provided by KB Kookmin Bank," adding, "We will continue to carry out campaigns that resonate with the public."
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