Lotte Delivers 'Pleasure Box' to 1,365 Children from Multicultural Families

Social Distancing Deepens Isolation of Vulnerable Groups

[Asia Economy Reporter Minyoung Cha] On the 9th, Lotte Holdings announced that it will support 1,365 children from multicultural families nationwide with the 'Lotte Pleasure Box' in collaboration with the Lotte Welfare Foundation.

Lotte Holdings, together with the Lotte Welfare Foundation, selected 23 items needed by children from multicultural families, including masks, cold-weather gear, vitamins, and retort pouch foods, and packed them into the Pleasure Box. The packaged boxes are directly handled by Lotte Global Logistics and delivered to multicultural family regional centers and multicultural families. Due to social distancing, the isolation of vulnerable groups who need social attention is intensifying.

Since July 2013, Lotte Holdings has been delivering helpful items to neighbors through the 'Lotte Pleasure Box Campaign.' They provide customized support by selecting and delivering items that offer practical help to neighbors in need. In December last year, the cumulative number of boxes surpassed 50,000. This spring and fall, they also supported elderly living alone and single mothers.

Kang Jin-ah, Director of the Dobong-gu Healthy Family and Multicultural Family Support Center, said, “In these difficult times when it is hard to convey warmth among people due to COVID-19, I hope the warm hearts through the Pleasure Box will reach multicultural children.”

This content was produced with the assistance of AI translation services.