[2020 Capital Investment Award] KB Securities, Industry's First Digital Dictionary Leading the 'Research Division'

KB Securities Wins Top Award in Research Division

Kim Sung-hyun, President of KB Securities. / Photo by Dongju Yoon doso7@

[Asia Economy Reporter Oh Ju-yeon] KB Securities, a mega financial investment company with equity capital exceeding 4 trillion won, has been advancing as a leading securities firm in South Korea since its launch in 2017 with a balanced business portfolio. In particular, to create differentiated customer value through digital innovation, it has been leading the research sector with distinctive competitiveness by launching the customized investment information chatbot 'Rebot', the research-dedicated website 'KB Research', and in July of this year, the industry's first digital glossary service. The digital glossary is a terminology explanation service that allows users to immediately look up specialized terms frequently used in research reports within the reports themselves. This digital platform is not only useful for sales departments within KB Securities but also supports KB Financial Group affiliates.

KB Securities Research Center leverages its excellent asset allocation capabilities to provide advisory services for wrap and fund products launched by KB Securities and its affiliates, enabling more customers to enjoy the benefits of global asset allocation. In February, based on the Research Center's exchange-traded fund (ETF) portfolio, the 'KB Research Symphony EMP Wrap' was launched. KB Securities Research Center contributes to customers' asset growth by providing model portfolios and investment advisory services based on global investment strategies for KB Asset Management's 'KB U.S. Representative Growth Stock Fund', KB Securities' 'KB Research Symphony GMP Wrap', and 'KB able U.S. Representative Growth Stock Wrap'.

KB Securities has expanded its overseas stock research and strengthened the substance of its investigative analysis. Based on research collaboration with the U.S. firm Stifel, it has published in-depth analytical materials presenting its own investment opinions and target prices for major U.S. IT stocks, and it also provides quarterly analysis reports on promising U.S. small and mid-cap stocks. Going forward, it plans to continuously expand the scope and deepen the analysis of overseas stocks by increasing the number of stocks with investment opinions and target prices in non-IT sectors.

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