On the 9th, Ministry of SMEs, Market Kurly, Merchants' Association, and Accelerator Association Sign MOU
Support for BrandK Product Promotion and Specialized Consulting for Small Business Owners Provided

On the 9th, the Ministry of SMEs and Startups announced that it signed a business agreement with a considerate company at Market Kurly headquarters in Gangnam-gu, Seoul, to expand non-face-to-face and online sales channels for region-based Brand K products. The photo shows Park Young-sun, Minister of SMEs and Startups, and Kim Seul-ah, CEO of Kurly, attending the 'ComeUp 2020' briefing. Photo by Ministry of SMEs and Startups

On the 9th, the Ministry of SMEs and Startups announced that it signed a business agreement with a considerate company at Market Kurly headquarters in Gangnam-gu, Seoul, to expand non-face-to-face and online sales channels for region-based Brand K products. The photo shows Park Young-sun, Minister of SMEs and Startups, and Kim Seul-ah, CEO of Kurly, attending the 'ComeUp 2020' briefing. Photo by Ministry of SMEs and Startups

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[Asia Economy Reporter Kim Heeyoon] Online grocery shopping application Market Kurly has been selected as the 24th Caring Company (Voluntary Win-Win Cooperation Company) that coexists with local small business owners such as traditional markets and century-old stores.


On the 9th, the Ministry of SMEs and Startups announced that it signed a business agreement for 'expanding non-face-to-face and online sales channels for region-based Brand K products' with Market Kurly, the National Merchants Federation, and the Korea Accelerator Association at Market Kurly's headquarters in Gangnam-gu, Seoul.


A Caring Company refers to a voluntary win-win cooperation company that shares its strengths such as infrastructure, win-win programs, and know-how with partner companies including SMEs, small business owners, and self-employed individuals, as well as non-trading companies. Since Minister Park Young-sun took office in April last year, companies such as Naver, POSCO, Shinhan Financial Group, Kookmin Bank, Woori Bank, SoftBank Ventures, Samsung Electronics, Hana Bank, Korea Rail Network Authority, Hyundai-Kia Motors, Korea Aerospace Industries, Korea Water Resources Corporation, SGI Seoul Guarantee, Korea Land and Housing Corporation (LH), and CJ ENM have been named Caring Companies.


Through this agreement, Market Kurly promised to ▲support the expansion of online sales channels for region-based startups and small business owners’ products ▲support online sales and promotion of Brand K products ▲support online entry and commercialization of youth startups ▲provide professional consultation in the online distribution field for SMEs and small business owners.


Market Kurly is a prospective unicorn company that rapidly grew after the COVID-19 pandemic by introducing Korea’s first 7-day dawn delivery service in 2015.


Kim Seul-ah, CEO of Market Kurly, said, “Kurly has established healthy cooperative relationships with producers and created opportunities to grow together,” adding, “Through this Caring Company agreement, we will support more people to meet good products representing Korea and local regions.”



Minister Park Young-sun of the Ministry of SMEs and Startups said, “I hope this agreement will be an opportunity for region-representative products to gain competitiveness in the non-face-to-face and online markets,” and added, “We will continue to do our best to foster SMEs and small business owners who lead the digital economy and overcome the COVID-19 situation.”


This content was produced with the assistance of AI translation services.

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