Pulmuone's 'Yalpi Mandu' Selected as Nielsen East Asia's Top 'Innovative Product'
Highly Praised for Leading Domestic Dumpling Market Trends with 0.7mm Ultra-Slim Dumpling Wrappers
[Asia Economy Reporter Lim Hye-seon] Pulmuone Foods announced on the 9th that its ‘Yalpi Mandu’ (Thin Skin, Fully Stuffed Dumplings) has been selected as the ‘2020 East Asia FMCG Best Innovative Product’ by global integrated information analysis company Nielsen.
The ‘2020 East Asia FMCG Best Innovative Products’ announced by Nielsen included products launched between July 2018 and June 2019 that provided consumers with excellent product experiences.
Nielsen evaluated ‘Yalpi Mandu’ as a ‘delicious dumpling’ that combines the advantages of various types of frozen dumplings such as wang mandu (king-sized dumplings), wang gyoja (king-sized gyoza), and dim sum, with a rich filling (mandu stuffing). They also analyzed that following the success of Yalpi Mandu, other companies released similar thin-skinned dumplings, playing a leading role in the frozen dumpling market.
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‘Yalpi Mandu,’ the only dumpling selected as an innovative product, was launched in March last year. Featuring an ultra-thin 0.7mm dumpling skin that reveals the filling inside, styled after handmade dumpling specialty stores, it has been praised for revitalizing the domestic frozen dumpling market.
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