SK Innovation's 'Cheerful Superboard Eco-Friendly Travel' Corporate Campaign Receives Praise

[Asia Economy Reporter Park So-yeon] SK Innovation announced on the 8th that its corporate PR campaign video 'It’s time to Act, 2020 Narara Environmentally Friendly Superboard Edition' was selected as a 'corporate PR campaign that enhances brand favorability' in a newsletter published by YouTube Korea on the 2nd. At the same time, the video also ranked first in the 'Consumer Voice' selected by TVCF, the largest advertising portal site in Korea, based on consumer evaluations.

YouTube Korea recently evaluated through its own newsletter that SK Innovation's 'Narara Environmentally Friendly Superboard' campaign "delivers joyful retro sensibility to those exhausted by COVID-19 and conveys the company's value in a more fun and warm way, receiving positive responses from consumers."

SK Innovation's 'Narara Environmentally Friendly Superboard Edition' humorously conveys the substance and strong execution will of its eco-friendly business embedded in the company's growth vision 'Green Balance 2030' and brand slogan 'Hi!nnovation' through the TV animation 'Narara Superboard,' which was wildly popular in the early 1990s. The video has been released on YouTube and other platforms since last October.

Additionally, through the characters and theme song of 'Narara Superboard,' which evoke nostalgia for older generations and freshness for younger generations, SK Innovation's eco-friendly business was explained in a simpler and more enjoyable way.

In fact, consumers who watched the video posted comments such as "It warmed my heart while reminding me of old times," "I was able to laugh and feel comforted after a long time through the video," and "These days, I feel depressed because of COVID-19, but the bright and lively feeling was nice," showing great response.

Moreover, SK Innovation's corporate PR campaign video achieved first place in the 'Consumer Voice' selected by TVCF, the largest advertising portal site in Korea, based on consumer evaluations. Consumer Voice is selected by consumers who watch the videos and directly evaluate 13 items including favorability and satisfaction.

Consumers who participated in the evaluation commented, "I liked that it was made emotionally and retro," and "It was impressive that it captured both freshness and friendliness," evaluating it as a video that added enjoyment beyond typical corporate PR campaign videos.

This content was produced with the assistance of AI translation services.