[2020 Capital Investment Awards] Customized Services from Ultra-High Net Worth Individuals to 'Donghak Ants'

WM Division Grand Prize Samsung Securities

[Asia Economy Reporter Minji Lee] Samsung Securities, which provides investor-tailored asset management services, has won the WM Division Excellence Award.

Jang Seok-hoon, CEO of Samsung Securities

Samsung Securities gathered 200 trillion KRW in retail deposited assets as of the third quarter of this year, becoming the first in the industry to achieve this through providing investor-tailored services. The influx of investments from individual investors, known as 'Donghak Ants,' was significant as the ultra-low interest rate era fully took hold.

With strengthened digital channels, non-face-to-face customer assets surpassed 14 trillion KRW. The number of new non-face-to-face customers reached 500,000 cumulatively as of the third quarter this year, about three times more than last year.

This year, Samsung Securities started a multi-family office service targeting ultra-high-net-worth investors with over 10 billion KRW, providing more meticulous services. Beyond simple investment, tax, and real estate consulting, the service enables systematic management of family wealth. Accordingly, the company's ultra-high-net-worth clients increased by 21% to 150,000 as of the third quarter, compared to 128,000 in the second quarter.

Samsung Securities is also expanding its market dominance in the overseas stock market. Responding to the overseas stock investment boom represented by 'Seohak Ants,' it expanded its dominance through various promotions such as commission reductions. The scale of overseas stock deposits reached 9.2 trillion KRW as of the third quarter, 2.4 times more than last year. The number of new overseas stock customers grew from 104,000 last year to 737,000 in the third quarter this year.

The company is enhancing its global asset management capabilities by expanding partnerships overseas while simultaneously increasing synergy with IB division deals. Recently, it has strengthened cooperation with Vietnam Ho Chi Minh Securities, Japan SMBC, NIKKO, and others.

This content was produced with the assistance of AI translation services.