Nongshim Sells Over 2 Million Packs of Oksusukkang Within 40 Days of Launch

[Asia Economy Reporter Lim Hye-seon] Nongshim announced on the 8th that its new product, ‘Oksusukkang,’ sold over 2 million bags within 40 days of its launch. In response, Nongshim has started expanding the production volume of Oksusukkang.

Nongshim is operating one of its snack production lines exclusively for Oksusukkang, increasing production by more than 60% compared to the initial launch period. If the popularity of Oksusukkang continues, the company is also actively considering introducing a new production line.

From the beginning, Oksusukkang attracted consumer attention simply by being the first new Kkang snack released in 47 years. Nongshim explained that the secret to Oksusukkang’s popularity lies in its addictive taste and unique shape. The mildly savory and sweet flavor and aroma of corn, combined with the whole corn kernel shape that replicates round corn kernels, captivated consumers’ taste buds and eyes.

This content was produced with the assistance of AI translation services.