Popular YouTuber Meets Fans as AR Avatar on Naver Zepeto

[Asia Economy Reporter Buaeri] YouTube creators will soon be able to meet on the augmented reality (AR) avatar service Zepeto.

Naver Z, the operator of Zepeto, announced on the 8th that it will strengthen content and creator synergy through a partnership with DIA TV, CJ ENM's one-person creator support project.

Zepeto currently has 190 million global subscribers, with overseas users and teenage users accounting for 90% and 80% respectively, making it highly popular among global teenagers.

Overseas YouTube creators are also producing content using Zepeto avatars, showing growth in overseas regions such as North America, Latin America, and Southeast Asia.

In this collaboration, creators 'Ddimi', who has 910,000 YouTube subscribers, and child actor and creator 'Lee Chaeyoon' will participate first.

The company explained that new YouTube content utilizing Zepeto intellectual property (IP) and influencers within Zepeto expanding to YouTube through DIA TV will broaden creators' activities and provide growth opportunities.

Kim Daewook, CEO of Naver Z, stated, "Through this collaboration, we will provide diverse content experiences to Zepeto's main users, Millennials and Generation Z, and use it as a driving force to strengthen synergy between content. Furthermore, we aim to grow into a platform favored by various creators domestically and internationally and lead the global content market."

This content was produced with the assistance of AI translation services.