‘Longboard Dancing’ Goddess Becomes First Ambassador of International Tourist City Busan

Influencer Ko Hyoju with 300,000 Subscribers Appointed as YouTuber
Strengthening Digital Marketing to Enhance Global Recognition of Busan Tourism
First Mission as Ambassador: Participating in Virtual Tours Targeting 10 Countries

Goddess of Longboarding Ko Hyoju, Busan City Ambassador.

[Asia Economy Yeongnam Reporting Headquarters Reporter Kim Yong-woo] On the 5th, Busan City appointed "Longboard Goddess" Go Hyo-ju as its promotional ambassador at the outdoor plaza of the Busan Cinema Center. A female YouTuber who enjoys traveling the world on a longboard has become the first promotional ambassador for the international tourism city of Busan.

Go Hyo-ju is a global influencer with over 300,000 YouTube subscribers. She has gained great popularity both domestically and internationally with her content called Longboard Dancing, and following the filming of a Busan tourism promotional video last October, she was appointed as the first ambassador to promote the international tourism city of Busan.

The Busan City promotional ambassador position is an unpaid honorary post with a two-year term. The ambassador promotes the city's key policies and participates in talent donation activities.

Go Hyo-ju said, "I am honored to be appointed as the promotional ambassador for the international tourism city of Busan. I will actively take the lead in promoting Busan overseas."

On the day, Go Hyo-ju received the appointment certificate and participated in the ‘I·Y·Koong Dance Challenge,’ jointly conducted by the Korea Tourism Organization and the five major tourism hub cities, as her first duty as ambassador.

A non-face-to-face tour was conducted targeting 10 countries overseas including the United States, Japan, and Taiwan, and a message of support was recorded for people around the world exhausted by COVID-19.

The recorded content will be released on YouTube’s ‘Visit Busan (VISIT BUSAN)’ channel.

This year, the five major tourism hub cities selected by the Ministry of Culture, Sports and Tourism are Busan, Gangneung, Jeonju, Mokpo, and Andong.

Byun Sung-wan, Acting Mayor of Busan, said, “Online and non-face-to-face marketing has become more important due to COVID-19, and we look forward to the active activities of the new promotional ambassador Go Hyo-ju,” adding, “We will continuously produce content that can promote Busan despite the prolonged COVID-19 situation and strengthen digital marketing.”

Go Hyo-ju’s Busan travel video (Longboard Riding in the ocean) recorded 410,000 views just two weeks after being released on Visit Busan.

Comments such as “The longboard riding and Busan’s beautiful scenery are wonderful” and “I want to visit Busan” have poured in on both Visit Busan and Go Hyo-ju’s personal channel, receiving a warm response.

This content was produced with the assistance of AI translation services.