GS Retail Partners with Hope Bridge and Volvik to Launch Mask Donation Campaign

On the 1st, Kim Jong-su, Head of MD Division at GS Retail (third from the right), Song Pil-ho, Chairman of Hope Bridge (fourth from the right), and Yoon Sung-yong, Executive Director of Volvik (third from the left), took a commemorative photo after concluding the agreement ceremony held at the Hope Bridge headquarters located in Sinsu-dong, Mapo-gu. (Photo by GS Retail)

[Asia Economy Reporter Seungjin Lee] GS Retail has partnered with the private relief organization ‘Hope Bridge’ and the golf brand ‘Volvik’ to donate and sell KF94 health masks for vulnerable groups.

On the 1st of this month, GS Retail, Hope Bridge, and Volvik held a business partnership agreement ceremony with key stakeholders at the Hope Bridge headquarters located in Sinsu-dong, Mapo-gu, to support social activities through good consumption.

A product embodying the meaning of this agreement will be launched on the 10th of this month. The product is the ‘Volvik Pure Mask KF94.’ It features a four-layer structure using an electrostatic filter (MB filter) that blocks particulate harmful substances such as yellow dust and fine dust, as well as infectious agents, protecting the respiratory system. Additionally, it offers comfortable wear through ergonomic design combined with Volvik’s human body know-how.

Through this business agreement, GS Retail and Volvik will jointly donate 10,000 units of the ‘Volvik Pure Mask KF94’ first, which the Hope Bridge National Disaster Relief Association plans to provide to neighbors in need.

The product packaging will include the phrases ‘Hope Bridge National Disaster Relief Association’ and ‘GS Retail and Volvik jointly support neighbors suffering from disasters and calamities.’ The mask surface will feature the ‘Hope Bridge’ logo. It is expected to play a positive role in encouraging customers’ indirect participation in donations and promoting the relief organization ‘Hope Bridge’ through masks, which are essential in the COVID-19 era.

Kim Jong-su, Executive Director of the MD Headquarters at GS Retail, said, “As COVID-19 continues without end and more than 5.5 million customers visit GS Retail daily, we proceeded with this business agreement to fulfill our social duties and responsibilities. Going forward, GS Retail will seek ways to perform roles in safety and social contribution for customers and carry out various activities.”

This content was produced with the assistance of AI translation services.