Goheung-gun Proves Excellence of Agricultural and Marine Specialties at Busan International Food Expo

Well-being Yuzu and Pomegranate Special Zone, 6th Industry Certified Products, Local Coffee, and Other Agricultural and Marine Specialties Presented

[Goheung=Asia Economy Honam Reporting Headquarters Reporter Kim Chunsu] Goheung County in Jeonnam announced on the 3rd that it actively promoted agricultural and marine specialty products by participating in the Busan International Food Expo, publicizing the Goheung Well-being Yuzu and Pomegranate Special Zone, holding various events including the 6th Industry Certified Products and Goheung Coffee tasting and sampling sessions.

The expo was held at BEXCO in Busan from November 26 to 29, and to revitalize the 6th industry, the county supported booth operation costs for five local business groups and 6th industry certified companies, including the Goheung Yuzu Convergence Business Group, Goheung Local Coffee Convergence Business Group, Agricultural Corporation Nongbunuri (CEO Song Eunhye), Goheung County Eco-friendly Farmers Association (CEO Song Hyosu), and Sangol Farm (CEO Hwang Inkyu).

In particular, through tasting and sampling sessions of various products related to Goheung’s representative agricultural and specialty products such as yuzu, pomegranate, kiwi, and coffee, the county attracted the interest of consumers in Busan and Gyeongnam regions and promoted local representative products. Promotional activities to expand sales channels were also conducted through consultations with domestic and international buyers.

A county official stated, “We plan to continuously participate in domestic and international expos to promote the excellence of local agricultural and specialty products, support promotional and sales activities to expand new sales channels, and help local businesses achieve stable income and market development.”

Meanwhile, the Goheung Well-being Yuzu and Pomegranate Special Zone operated by Goheung County was selected as an excellent regional special zone among 190 special zones nationwide in the Regional Specialized Development Special Zone Operation Performance Evaluation hosted by the Ministry of SMEs and Startups last October, and will receive a Prime Minister’s Institutional Commendation on the 23rd.

Also, Goheung County’s 6th industry certified management entities have discovered four new sites this year, totaling 24 sites, the highest level in Jeonnam. As a practical support policy to build consensus on the necessity of the 6th industry and encourage participation, plans are underway for signboard production and support for certified management entities next year, as well as support for expo participation.

The Goheung Local Coffee Convergence Project was selected in April 2019 as a ‘Local Industry Promotion Project’ by the Ministry of Agriculture, Food and Rural Affairs. Over four years, it has received a total project cost of 3 billion KRW to strengthen the competitiveness of Goheung coffee through activities such as Goheung coffee specialty certification, integrated brand development, mutual agreements for Goheung coffee sales and marketing, and the establishment of a complex experience center, focusing on nurturing it as a core specialized strategic industry in the region.

This content was produced with the assistance of AI translation services.