HiteJinro Leads National Safety Campaign for "Creating Safe and Fire-Free Traditional Markets"

[Asia Economy Reporter Lee Seon-ae] HiteJinro has launched a fire safety campaign to ensure a safe and fire-free winter.

As part of the national safety campaign "Creating Safe and Fire-Free Traditional Markets," HiteJinro announced on the 3rd that it installed a total of seven emergency fire extinguishing devices in traditional markets and fire-vulnerable areas within Ojeong-gu, Bucheon-si, Gyeonggi-do. This effort aims to prevent fires, ensure the safety of vulnerable groups, and raise public safety awareness.

HiteJinro is also conducting a national safety campaign using the Chamisul supplementary label. Since November, it has started selling a total of 2 million bottles of Chamisul products featuring a toad character and the phrase "For small fires, prepare; for large fires, evacuate," which will be distributed nationwide during the winter, a period of high fire risk.

Every year, HiteJinro installs fire safety equipment in fire-vulnerable areas nationwide during the first and second halves of the year. Representatives, including CEO Kim In-gyu, have conducted street marches in fire-vulnerable areas around Jeonju, Changwon, and Busan to raise public safety awareness. They have also provided fire extinguishers and earth leakage circuit breakers to businesses and conducted training on their use after installation. However, this year, due to the impact of the novel coronavirus (COVID-19) infection, on-site events such as street marches will not be held.

CEO Kim In-gyu stated, "By installing emergency fire extinguishing devices that play a very important role during the initial golden time and in alleys where fire trucks have difficulty accessing, we expect to protect the safety of citizens," adding, "Ahead of HiteJinro's 100th anniversary in 2024, we will cooperate with the fire department to become a safety guardian protecting the lives of the people."

Meanwhile, since signing a business agreement with the National Fire Agency in 2018, HiteJinro has taken the lead in improving the treatment of firefighters' families and preparing measures to enhance public safety awareness. Various campaigns to protect public safety are being conducted nationwide.

This content was produced with the assistance of AI translation services.