Simmons Bed Wins '2020 Korea Emotion Science Award' in Emotional Products Category for 6 Consecutive Years

Beautyrest's flagship mattress collection 'Musk' wins Grand Prize in Emotional Products category

Simmons Bed's Beautyrest 'Musk', which won the Grand Prize at the '2020 Korea Sensibility Science Awards'.
[Photo by Simmons]

[Asia Economy Reporter Kim Jong-hwa] Simmons, a sleep specialty brand, has won the Grand Prize in the Emotional Products category for six consecutive years at the '2020 Korea Emotional Science Awards.'

Now in its 7th year, the Korea Emotional Science Awards is a ceremony that evaluates how well domestic companies reflect the emotions desired by customers in the development process of products and services. The awards are given in four categories?Emotional Products, Emotional Services, Emotional Content, and Emotional Leadership?based on the judgment of a panel of experts in the field of emotional science from universities and research institutes appointed by the Korea Emotional Science Society.

This year, Simmons Bed won the Grand Prize in the Emotional Products category with the Beautyrest 'Musk.' Following previous wins with Beautyrest 'Floral' in 2015, Beautyrest 'Jasmine' in 2016, the entire Beautyrest Collection mattress line in 2017 and 2018, and Beautyrest 'Musk' in 2019, this marks the sixth consecutive award in this category, further solidifying its position as a leading sleep specialty brand in the premium bed market in Korea.

The Musk is Simmons Bed's representative mattress collection and a popular model of the Beautyrest Collection, known as the 'national wedding bed.' It features Simmons Korea's proprietary pocket spring technology. Additionally, it uses the finest materials such as 'Pure Wool,' a premium wool material with excellent elasticity and moisture absorption, and knit fabric that offers a soft surface texture and outstanding warmth, creating a perfect sleep environment. In particular, the 'Plush Pillow Top' added to the mattress's upper surface absorbs and disperses body weight, providing comfort from the very first moment of lying down.

A Simmons representative stated, "Simmons Bed consistently reflects consumers' emotions, including their needs and preferences, in its products, as well as its unique technological capabilities." They emphasized, "Based on this 'emotional science,' we offer consumers perfect comfort and provide the best sleep environment."

This content was produced with the assistance of AI translation services.