Starfield COEX Mall Byeolmadang Library 'Snow Pavilion' exterior view. (Photo by Shinsegae Property)

Starfield COEX Mall Byeolmadang Library 'Snow Pavilion' exterior view. (Photo by Shinsegae Property)

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[Asia Economy Reporter Seungjin Lee] Shinsegae Property announced on the 3rd that it decorated the Starfield COEX Mall Byeolmadang Library with a Christmas tree under the theme "Love Together," conveying a message to overcome these difficult times by gathering loving hearts together.


This year's Christmas tree at Byeolmadang Library is a large "Snow Pavilion" filled with sparkling snowflakes, with a total height of 11.6 meters and made up of about 900 different snowflake lights.


Since its opening in May 2017, Starfield COEX Mall Byeolmadang Library has collaborated annually with artistic creators to exhibit distinctive trees in support of talented artists. This Christmas tree is a work by the spatial design studio, "Above Studio," symbolizing that just as snowflakes come together to form one giant tree, everyone's hearts combined can become a great force.


Looking closely at the lights, each different snowflake decoration emits light. Also, visitors can enjoy the Snow Pavilion beautifully changing according to the light coming from morning to evening.


Starfield Hanam, Goyang, and Anseong also offer customers joyful memories with various Christmas trees.



Starfield Hanam installed a Christmas zone in collaboration with Netflix, giving the feeling of stepping into a scene from a fairy tale. Starfield Goyang, Starfield City Wirye, Bucheon, and Myeongji partnered with LEGO to exhibit large trees made of LEGO bricks, providing children with a unique enjoyment. Starfield Anseong is decorated with a large tree embroidered with golden lights and various sculptures such as the moon, stars, and space, allowing visitors to enjoy a romantic Christmas.


This content was produced with the assistance of AI translation services.

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