Musinsa Breaks 74.3 Billion KRW in Black Friday Sales... Record High

[Asia Economy Reporter Yujin Cho] Online fashion store Musinsa announced on the 2nd that it achieved its highest-ever sales record with a transaction amount of 74.3 billion KRW during this year's Black Friday event.

This represents an increase of more than 105% compared to last year's transaction amount, averaging over 12.4 billion KRW in transactions per day. Musinsa extended this year's Black Friday event by two days compared to last year, running discounts for six days from November 26 to December 1.

The total number of products sold during the six days of Black Friday exceeded 1.68 million. On average, about 280,000 items were sold per day, 12,000 per hour, and 200 per minute, with traffic surging more than threefold compared to the previous week.

In particular, Musinsa attracted attention by publicly sharing real-time product and brand rankings during the Black Friday sale period. Brands such as Covernat, Thisisneverthat, Insilence, and National Geographic consecutively ranked among the top cumulative sales. During this period, as many as 95 brands surpassed 100 million KRW in sales.

The items most purchased by Musinsa members over the six days were short padding and short heavy outerwear, accounting for 15% of total transaction volume. Sweatshirts, crewnecks, and hooded T-shirts also recorded high proportions. The most popular product, ranking first overall on Musinsa during the period, was the Raperz Store Minimal Puffer Down Short Padding. The top item in tops was the Thisisneverthat T-Logo Hoodie Sweatshirt, and the top bottoms were the Branded 1967 Jet Black Jeans.

The company explained that expanded special-priced products, discount benefits, and customer participation marketing drove the event's success. A Musinsa representative said, "The time-limited first-come, first-served special prices held four times daily attracted enthusiastic participation from more than 45,000 people on average each day," adding, "Quiz events awarding limited edition sneakers and reward points to 200 people with high cumulative purchase amounts and referral registrations, called ‘Challenge! Black Friday King,’ and a ‘Special Raffle’ where popular Musinsa products could be purchased for under 10,000 KRW further heated up the event."

This content was produced with the assistance of AI translation services.