Boseong-gun Opens New Horizon for Local Festival with 'Boseong World Tea Expo' On-Tact
Planning an Ontact Festival as a Breakthrough for COVID-19... Achieving 120 Million Won in Sales Over Four Days
[Boseong=Asia Economy Honam Reporting Headquarters Reporter Kim Chunsu] Boseong-gun, Jeollanam-do announced on the 2nd that it successfully held the on-tact 'Boseong World Tea Expo,' which was attempted nationwide for the first time in September, generating about 120 million won in specialty product sales over four days.
This festival broke the mold of traditional festivals by attracting over 64,000 online participants, opening a new horizon for local festivals. In recognition of this, Boseong-gun received the 'Grand Prize' at the '1st Gwangju Maeil Newspaper Festival and Tourism Awards' hosted by Gwangju Maeil Newspaper and Gwangju Maeil TV on the 1st.
In particular, as various offline festivals and events were canceled due to COVID-19, making it difficult for local farmers to secure sales channels, Boseong-gun demonstrated ingenuity by converting the nearly canceled 'Boseong World Tea Expo' into an on-tact festival. The high participation rate was achieved through online live broadcasts and various events, earning high praise.
County Governor Kim Cheol-woo stated, "In a situation where the end of COVID-19 is uncertain, rather than continuously canceling or postponing events and local festivals, we prepared the festival on-tact as a new challenge to revive the local economy and increase farmers' income. Although it was our first time and there were many difficulties, we prepared substantial programs that encouraged participation and led to purchases, allowing us to successfully complete the festival. It has also become a model case for other local governments. We will continue to take on new challenges without fear."
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Meanwhile, the 'Gwangju Maeil Newspaper Festival and Tourism Awards' are given to organizations, institutions, and activists who have gained attention through on-tact methods or innovative ideas amid the significant contraction of the festival and tourism industries due to COVID-19.
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