Kolon FnC Sponsors Hanwha Life eSports
Official Uniform Production for Next Season
[Asia Economy Reporter Yujin Jo] Kolon Industries FnC Division (hereinafter Kolon FnC) announced on the 1st that it has signed a sponsorship contract with Hanwha Life eSports and will support clothing and equipment.
Hanwha Life eSports is a professional eSports team founded by Hanwha Life in 2018. It currently operates a League of Legends team and sponsors the naming of the casual racing game KartRider team.
Through this sponsorship contract, the outdoor brand Kolon Sports will produce and support the official uniforms of Hanwha Life eSports for the 2021 season.
A Kolon FnC official stated, "eSports is a representative content preferred by the millennial generation. Through this collaboration, we will actively target new consumers and expand new eSports marketing areas."
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Meanwhile, Kolon FnC is making multifaceted efforts in eSports marketing, including signing a partnership with Sandbox Gaming, the eSports team of the MCN (Multi-Channel Network) company Sandbox Network.
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