Hyundai Livart, Livart Mall Renewal Opening on December 1

Site Access Improvement and Application of New Technologies like VR... "Enhancing Shopping Convenience + Expanding Customer Engagement"

The main screen of 'Livart Mall,' which Hyundai Livart is scheduled to reopen with a renewal on the 1st.
[Photo by Hyundai Livart]

[Asia Economy Reporter Kim Jong-hwa] Hyundai Livart is renewing 'Livart Mall' to strengthen its online business. By applying advanced IT technologies such as VR (virtual reality), it enhances shopping convenience and introduces new customer participation content. Additionally, a 'membership tier system' for online mall customers is being launched for the first time.

Hyundai Livart, a total interior company affiliated with Hyundai Department Store Group, announced on the 30th that it will renew and open the official online mall 'Livart Mall' on the 1st of next month.

The newly launched Livart Mall features improved shopping convenience compared to the existing mall and newly established customer participation content. First, to enhance customers' shopping convenience, the new Livart Mall has applied the latest servers, search engines, and security systems. The company explained that the average site access speed has increased by more than 60% compared to before.

Along with this, advanced product demonstration and purchase functions such as the 'VR Showroom,' where customers can experience offline stores through VR and make purchases, have been newly added. Also, membership registration or login is possible using portal and SNS accounts such as Naver and Kakao, and payments can be made through simple payment systems like KakaoPay and Samsung Pay. Additionally, a separate mobile Livart Mall app (APP) will be introduced.

The product lineup will also be expanded. While the existing Livart Mall sold only home furniture products such as Livart Online (online-exclusive furniture brand), Livart Kitchen (kitchen furniture), and Livart Kids (children's furniture), the new Livart Mall will also sell 'Livart Office·Haum' (SOHO-type office furniture) products.

The new Livart Mall will also introduce customer participation content. A representative example is the 'Livart Community.' The Livart Community is a communication space that gathers various home furnishing product reviews and styling know-how from customers online. It consists of sections such as 'Virtual Housewarming,' where anyone can reveal their home regardless of purchasing Livart products; 'Expert Housewarming,' where interior experts and influencers showcase their interior skills; and 'Know-how,' which introduces customers' own interior know-how.

The company plans to provide various benefits such as Hyundai Department Store Group integrated membership points (H.point) and new product offerings to participating customers to grow the 'Livart Community' into a specialized online home furnishing community.

Alongside this, a lifestyle web magazine 'Hinge' will also be operated within Livart Mall. It will provide various information and content helpful to customers' lifestyles daily, including comprehensive home furnishing information, artist interviews, and popular places.

Hyundai Livart will introduce a 'membership tier system' for online customers in line with the Livart Mall renewal. It will be operated in three stages?'Flower-Tree-Forest'?by scoring purchase amount, purchase frequency, and participation in the Livart Community. Each tier will accumulate 0.1% to 0.5% of the purchase amount as points. Special discount coupons and free consulting services will also be provided.

A Hyundai Livart official said, "To target the explosively growing online furniture market, we have made bold investments in core competencies such as enhancing online mall service competitiveness and expanding logistics infrastructure. Based on differentiated product competitiveness, we plan to grow the online business scale by more than 20% annually."

Meanwhile, to celebrate the Livart Mall renewal, Hyundai Livart will sequentially hold various events throughout December, including the '1000 Won Deal (limited to 4,000 people),' where new members can purchase home furnishing products for 1,000 won; the '1 Billion Won Coupon Support,' offering discount coupons up to 300,000 won per person; and the 'One Day Special Price,' where Livart's representative products can be purchased at special prices throughout December.

This content was produced with the assistance of AI translation services.