Aromatica Expands Operation of 'Refill Station'

[Asia Economy Reporter Yujin Cho] Aromatica (CEO Kim Young-kyun) announced that it will operate a space called the ‘Refill Station’ within its brand experience center, House of Aromatica, where products are sold in bulk.

In June, Aromatica became the first domestic beauty brand to open a Refill Station at Almang Store located in Mangwon-dong, Seoul, leading the way in practicing zero waste.

Almang Store is a shop that minimizes plastic use by selling only the ‘core’ of products without packaging. As the Refill Station at Almang Store gained great popularity among consumers, Aromatica decided to expand the Refill Station to enhance customer accessibility and diversify the products offered.

The newly introduced Refill Station is located on the second floor of the headquarters in Sinsa-dong within the brand experience center. Approximately 18 different Aromatica products are available in bulk, including the brand’s bestsellers such as scalp shampoo and aloe vera gel, as well as conditioner, cleanser, and toner. Customers can purchase the desired amount by filling their own empty containers brought from home.

Refilling 400mL of product reduces plastic usage by up to 71% compared to using a plastic container of the same volume, allowing customers to participate in zero waste practices. Additionally, the price per gram is up to 35% cheaper than purchasing the original product, making it economical. There is also a corner where customers can take natural detergents such as sodium percarbonate and baking soda for free.

For customers who do not bring empty containers, they can purchase Aromatica containers sold at the brand experience center. These containers focus on sustainability, made from 90% recycled waste glass for glass containers and recycled PET bottles for plastic containers, making them eco-friendly.

Aromatica is currently running an event where customers visiting the Refill Station receive 30ml each of the Essential Sanitizer Peppermint and Lemon products. The Refill Station is open on weekdays from 10 a.m. to 7 p.m., excluding weekends.

An Aromatica representative stated, “Since May, we have partnered with Almang Store and have been planning the Refill Station together to practice true zero waste in daily life, continuing discussions and efforts to realize sustainable values. We hope that through the expansion of the Refill Station, more customers will conveniently join the refill culture.”

Meanwhile, due to increasing consumer requests to expand the Aromatica refill product lineup at Almang Store, the existing product range, which mainly focused on hair products, will be expanded to a total of 11 items including bestsellers such as aloe vera gel, all-in-one wash, hand wash, and toner.

This content was produced with the assistance of AI translation services.