Hansomeon, Industry's First to Premiere Web Drama

[Asia Economy Reporter Jo Yoo-jin] Handsome is the first in the fashion industry to produce and present a web drama. This is to attract new customers by providing entertaining and touching video content and to strengthen communication with existing customers.

Handsome, a fashion specialist company affiliated with Hyundai Department Store Group, announced on the 30th that it will present the fantasy mini-drama 'Handmade Love' on the YouTube channel Future Handsome starting from the 11th of next month. This is the first time a web drama has been produced and presented in the domestic fashion industry.

'Handmade Love' is a romance fantasy drama with the concept of the protagonist (Ubeun), who was expelled from heaven, running a tailor shop in the human world and comforting people through clothes.

Actor and former model 'Lee Soo-hyuk' plays the lead role 'Ubeun,' and PD Ko Jae-hong, who directed and wrote the script for 'The Temperature of Language: Our Nineteen,' which was the first web drama aired on tvN, is in charge of directing and scriptwriting.

The series consists of 8 episodes, each about 10 minutes long. First, a teaser video will be released on the 4th of next month, and the main episodes will be uploaded sequentially every Tuesday and Friday from the 11th of next month until January 5th of next year. A Handsome official explained, "We planned a drama set in a tailor shop to express Handsome's identity and values of making clothes delicately and meticulously."

Handsome decided to produce a web drama and present it on its own YouTube channel to naturally attract new consumers through entertaining and relatable content and to strengthen communication with existing customers. In this regard, Handsome has been operating the YouTube channel 'Future Handsome' since September, and this web drama was co-planned and produced with CJ ENM.

On Future Handsome, actor Jang Ui-soo introduces fashion-related entertainment content such as 'Match Point,' where he guesses ordinary people's occupations by looking at their clothes, and '20X,' which introduces various stylings with a single fashion item, each released once a week. The channel has surpassed 1 million cumulative views within two months of its launch.

In particular, Handsome does not expose the company name (Handsome), brand names such as Time, Mine, System, or logos in the web drama presented this time or in the existing Future Handsome content, which is unusual for corporate content. The company explained, "Rather than direct exposure of trademarks or product introductions, the intention is to naturally approach consumers by emphasizing the theme of fashion and to broaden the scope of communication."

A Handsome official said, "We plan to continue presenting various content that can attract customers' interest and actively engage in communication with customers using YouTube's community and comment functions."

This content was produced with the assistance of AI translation services.