Shinsegae Food Accelerates Targeting 'Pyeondijok'... Expands Sales Channels and New Products

[Asia Economy Reporter Choi Saeng-hye] Shinsegae Food announced on the 30th that it is accelerating the development of new products and expanding sales channels to target consumers who enjoy desserts sold at convenience stores, known as the ‘Pyeondizok’.

Shinsegae Food focused on the steadily increasing sales volume of convenience store desserts. According to Shinsegae Food, sales of the ‘Milk & Honey’ desserts sold at convenience stores such as Emart24 and GS25 from January to October increased by 44% compared to the same period last year. This growth trend is analyzed to be due to the recognition among the main young customer base of convenience stores that they can enjoy premium desserts at convenience stores, which are easily accessible without visiting cafes or dessert specialty shops. In particular, this year, the impact of the novel coronavirus infection (COVID-19) has led to an increase in consumers enjoying desserts through convenience stores or delivery services instead of visiting cafes or bakeries, which is also cited as one of the reasons for the strong sales.

First, Shinsegae Food partnered with convenience store CU to launch three types of ‘Milk & Honey Forever Classic Cake’ as their first release, expanding their sales channels. The three types include ‘The White Milk Cake,’ which reproduces the taste of milk ice cream with a soft milk fresh cream mousse; ‘The Red Red Velvet Cake,’ which combines rich cream cheese and red velvet sponge; and ‘The Yellow Ricotta Cheese Cake,’ which allows you to enjoy the rich flavor of cream cheese. These three types feature trendy yet popular flavors that can be enjoyed by people of all ages. The price is 3,200 won.

Along with expanding sales channels, the dessert lineup is also being actively increased. Shinsegae Food released two dessert cakes at Emart24 under the concept of a honey combination that allows you to enjoy two irresistible flavors at once: ‘Milk & Honey Strawberry Cream Choco Cake’ and ‘Milk & Honey Hazelnut Choco Cake.’ Each harmoniously blends the dense texture of chocolate cake with sweet strawberry cream, and sweet chocolate cream with subtle hazelnut cream, respectively, while maximizing the pink and brown colors to add the joy of seeing and taking photos. The price is 3,400 won.

Through joint planning with GS25, Shinsegae Food introduced a new product called ‘Milk & Honey X Yours Drunken Night Macaron,’ which replicates the flavors of three cocktails?Lime Mojito, On the Beach, and Kahlua?by adding alcohol aroma. To create a unique taste and replicate the traditional French-style macaron flavor rarely seen in convenience stores, the shells were made by grinding American whole almonds into almond flour and sandwiching them with rich ganache filling. The price is also set at a reasonable 3,500 won for three macarons at a specialty store level, enhancing cost-effectiveness.

This content was produced with the assistance of AI translation services.