CJ O Shopping M Twelve Launches 'Holiday' Concept Products

MTwelve December New Products: 3-Piece Knit Pullover Set

[Asia Economy Reporter Seungjin Lee] CJ ENM O Shopping division's fashion brand M12 announced on the 29th that it will launch new products for December under the concept of 'Holiday'.

M12 is a fashion brand that launches new products every month under the slogan "Something you wait for 12 times a month." The brand aims to quickly propose style products that match changing trends. Through collaborations with various parties such as famous domestic stylists, fashion designers, and global brands, M12 plans to refresh consumers' wardrobes every month.

Launched in September, M12 introduced products under the 'ECO' theme with the concept of 'sustainable fashion.' In October, it featured a 'Mickey Mouse' theme, and in November, it presented products with the concept of 'Newtro,' a modern reinterpretation of retro style. So far, a total of seven products have been introduced to consumers. Notably, the 'Newtro' concept 'Peacoat' launched on the 4th sold over 3,300 units within about 30 minutes of the broadcast.

This December's theme is 'Holiday.' A set of three knit pullovers suitable for home parties will be showcased on CJ O Shopping broadcast for 65 minutes starting at 6:30 PM on the 1st of next month.

This content was produced with the assistance of AI translation services.