Grand InterContinental Seoul Parnas Hosts Year-End Charity Event

[Asia Economy Reporter Seungjin Lee] The Grand InterContinental Seoul Parnas, set to reopen on the 1st of next month, will hold a ‘Hope Christmas Tree’ exhibition and charity event throughout December to reflect on the warm meaning of sharing. The ‘Hope Christmas Tree,’ displayed in the hotel’s first-floor lobby, is a CSR (Corporate Social Responsibility) activity conducted annually at the end of the year for 18 years since 2003.

This year’s Hope Christmas Tree is specially made with 150 InterContinental signature teddy bears created to celebrate the reopening of the Grand InterContinental Seoul Parnas. Each teddy bear will have either the logo of the sponsoring donor or a ‘Love Card’ requested by the patron attached and will be displayed in the hotel lobby until early January next year.

The Hope Christmas Tree is part of the ‘Warm Winter Hope Ondol Project’ organized by Gangnam-gu and the Community Chest of Korea (Fruit of Love), and all collected donations will be used to support low-income residents in Gangnam-gu. The donation amounts are 100,000 KRW for a small teddy bear and 1,000,000 KRW for a large teddy bear, and donation receipts can be issued.

Separately, in November, the hotel conducted a ‘Love Kimchi Making Event’ delivering kimchi to ‘Yedam,’ a social welfare corporation that operates a rehabilitation facility for severely disabled residents and low-income families in Gangnam-gu. The hotel also participated in the ‘Seoul Gourmet Week’ 1+1 lunchbox donation event for COVID-19 response medical institutions hosted by Seoul City. Additionally, the hotel provided snacks to the Gangnam-gu Public Health Center and received a plaque of appreciation from the Gangnam-gu Office.

Brian Harris, General Manager of the Grand InterContinental Seoul Parnas, said, “Even during this year’s 11-month remodeling period, we have consistently practiced CSR activities to fulfill our social responsibilities. We ask for even more interest this year in the meaningful ‘Hope Christmas Tree’ event, which customers can participate in after the hotel reopens.”

This content was produced with the assistance of AI translation services.