Hyundai Motor-NongHyup, Win-Win Marketing... Donation for Promoting Agricultural Product Consumption During Kimjang Season

[Asia Economy Reporter Suyeon Woo] Hyundai Motor Company is conducting win-win marketing with Nonghyup by delivering win-win sponsorship funds to promote the consumption of agricultural products during the kimchi-making season.

On the 27th, Hyundai Motor announced that it held a win-win sponsorship fund delivery ceremony to promote the consumption of agricultural products during the kimchi-making season at the Nonghyup Distribution Yangjae Branch, attended by key officials including Hyundai Motor Vice President Jang Jae-hoon and Nonghyup Economic Holdings CEO Jang Cheol-hoon.

Since 2015, Hyundai Motor has signed a 'win-win cooperation business agreement to promote the consumption of domestic agricultural products and domestic automobiles' with Nonghyup Economic Holdings and has continuously supported win-win sponsorship funds of 200 million KRW annually.

Hyundai Motor and Nonghyup plan to use the sponsorship funds delivered this year to purchase major agricultural products for kimchi-making season such as radishes and napa cabbages and hold discount events. Through this, they aim to take the lead in promoting the consumption of agricultural products by enabling consumers to purchase agricultural products at affordable prices during the peak kimchi-making season.

Jang Cheol-hoon, CEO of Nonghyup Economic Holdings, said, "I deeply thank all Hyundai Motor employees who have actively participated in win-win marketing every year for our farmers and consumers despite difficult conditions."

This discount event is scheduled to be held at Nonghyup Distribution Yangjae Branch and Nonghyup Hanaro Distribution Suwon Branch from the 27th until the stock is depleted.

A Hyundai Motor official said, "We hope this win-win marketing can be of some help to consumers and farmers exhausted by the novel coronavirus disease (COVID-19)," adding, "Hyundai Motor will strive to take the lead in social contribution through various win-win cooperation activities."

This content was produced with the assistance of AI translation services.