Seoul Jung-gu '2021 Hope Ondol Warm Winter Campaign' Promotion

Operation of Donation Reception Desks at Jung-gu Office and 15 Dong Community Centers, Non-Face-to-Face Fundraising via QR Code... Support for Low-Income and Marginalized Groups Including Elderly Living Alone and Malnourished Children

[Asia Economy Reporter Park Jong-il] Jung-gu, Seoul (Mayor Seo Yang-ho) is promoting the '2021 Hope Ondol Warm Winter Campaign' until February 15 next year to help low-income residents feel warmth during the cold winter.

The Hope Ondol Warm Winter Campaign is a public-private cooperative fundraising movement held every winter to spread a culture of donation. It is hosted by the Seoul Social Welfare Community Chest, with participation from local residents, organizations, and companies centered around the district office.

The Social Welfare Community Chest oversees the fundraising campaign and distribution of donations, while the district office opens donation reception desks at the district office and 15 community service centers to gather warmth for neighbors in need.

Support target discovery, linking sponsorship services, and campaign promotion are also carried out together.

The raised funds will be used for emergency living expenses, medical expenses, etc., for low-income residents, and support will also be provided to marginalized groups such as elderly living alone, families with disabilities, single-parent families, and children suffering from food insecurity.

This fundraising began on the 16th with OB Beer donating 210 bags of 10kg white rice, marking the first step of sharing this winter.

Especially this year, a non-face-to-face fundraising method was introduced, allowing small donations through mobile payment by scanning a QR code with a smartphone.

Seo Yang-ho, Mayor of Jung-gu, said, "Thanks to the unwavering support of philanthropists and companies in the region, as well as the continuous support from small donors, we were able to keep the warmth even in winter," and added, "We ask for continuous interest and participation this time as well so that neighbors in need can have a warm winter."

Individuals, organizations, or companies wishing to donate money or goods can deposit at the donation reception desks set up at the Jung-gu Welfare Support Division or community service centers, or make an online deposit (Woori Bank 015-176590-13-537, Account Holder: Seoul Branch of the Social Welfare Community Chest).

This content was produced with the assistance of AI translation services.