CJ O Shopping, Winter Product Sales Increase by 30%... Expansion of Seasonal Home Appliance Sales

Showcasing Winter Seasonal Appliances: Humidifiers, Electric Heating Pads, and Air Purifiers

[Asia Economy Reporter Lim Hye-seon] As chilly weather continues, more consumers are beginning their full-scale winter preparations.

According to CJ ENM O Shopping Division on the 25th, from the 20th to the 24th, when the cold snap suddenly arrived, orders for home and seasonal appliances on TV home shopping and T-commerce increased by 30% compared to the previous five days. The ‘Carepod Humidifier’ broadcast on the 23rd recorded about 200 million KRW in orders within one hour of airing. In response, CJ ENM O Shopping Division is doubling the number of seasonal appliance programs this week compared to the previous week.

At 11:55 PM on the 25th, the ‘Imetec Electric Blanket’ will be sold. It features 1 to 5-step temperature control and a rapid heating function. Imetec’s patented Intelligent Sensor detects indoor temperature changes in real time to maintain the optimal sleeping temperature. It is available in single and double sizes, priced at 109,000 KRW and 159,000 KRW respectively. On the 29th at 6 AM, the ‘Ilwol Electric Blanket’ will be offered, and on the 1st of next month at 9:50 PM, the ‘Kyungdong Hot Water Mat’ will also be introduced.

Appliances that create a comfortable indoor environment are also popular. The ‘Miro Humidifier’ for supplying moisture to dry indoor air during winter will be featured on CJ O Shopping’s flagship lifestyle program ‘Kang Joo-eun’s Good Life’ at 9:20 AM on the 28th. It includes a UV LED sterilization system that removes 99.9% of seven major bacteria including E. coli and pneumococcus in water. At 4:25 PM, the air purifier ‘Dyson Pure Cool Cryptomic’ will be broadcast. It can be used as both an air purifier and a fan, and its built-in LCD screen allows real-time monitoring of detected indoor pollutants and gas levels.

Dryers will also be sold. The ‘Samsung Dryer Grande AI,’ airing at 10:40 PM on the 29th, is a product that uses advanced artificial intelligence technology to provide optimal drying tailored to the user’s laundry habits and environment.

This content was produced with the assistance of AI translation services.