Martial Arts, the Largest Ever 'Big Buyer Online Export Consultation' Held

[Asia Economy Reporter Hwang Yoon-joo] The Korea International Trade Association (KITA) kicked off the "13th KITA Overseas Marketing Expo" held at COEX in Samseong-dong on the 25th.

Over two days until the 26th, this event invited a record number of 332 global big buyers from 34 countries to support the trade industry, which has faced unprecedented difficulties due to the novel coronavirus disease (COVID-19). They arranged one-on-one video consultations between these buyers and about 600 domestic export companies. Major buyers included global retail giants such as Walmart, China's Miniso Group operating 1,800 lifestyle stores worldwide, Southeast Asia's leading e-commerce company Shopee, Indonesia's largest telecommunications company Telkom Indonesia, and Thailand's largest fresh fruit distributor Bakamon Food, among many other world-renowned distribution companies.

Especially this year, to revive the sluggish export momentum, the event expanded into a comprehensive marketing expo in collaboration with the government and related organizations. To support Korean companies' entry into the New Northern Market, the "Moscow Exhibition and Export Consultation" commemorating the 30th anniversary of Korea-Russia diplomatic relations was held simultaneously, facilitating video consultations between 55 Russian buyers and 42 domestic companies. Additionally, various events were integrated, including video consultations for participants of the COEX Seoul International Food Industry Exhibition (Food Week) held at the same time, export consultations between K-quarantine product companies such as mask and medical supplies and professional trading companies and overseas Korean buyers, and startup export consultations.

Furthermore, by utilizing YouTube and social networking services (SNS), the event also aimed to promote products and spread the K-Wave. Collaborating with 13 influencers from seven countries including China, Vietnam, Russia, and the United Arab Emirates, they promoted 49 domestic products to a global audience of 26 million followers through SNS live broadcasts. The broadcasts also displayed links to detailed product pages, enabling interested local consumers to conveniently make purchases. The broadcast videos will be provided free of charge for Korean companies to use in their marketing efforts later. In addition, top local instructors recommended by KITA's overseas branches presented the current global market status and marketing strategies in the COVID-19 era through regional export strategy seminars.

This Overseas Marketing Expo serves as a comprehensive event summarizing various forms of non-face-to-face video consultations that KITA has held at least once a week since the outbreak of COVID-19. Premium companies well-prepared for export, including those that received positive feedback from buyers and Brand K companies, also participated, raising expectations for significant achievements.

This content was produced with the assistance of AI translation services.