Boseong-gun, Developing Boseong Kiwi as Korea's Top Brand

The Nation's Largest Production Volume... Safe Food for Our Children with Eco-Friendly Farming Methods

[Boseong=Asia Economy Honam Reporting Headquarters Reporter Kim Chunsu] ‘Boseong Kiwi’ from Boseong-gun, Jeollanam-do, which ranks first in nationwide kiwi production, is gaining popularity through word of mouth, with sales increasing every year.

According to Boseong-gun on the 24th, the county is promoting a systematic kiwi agriculture development roadmap through projects such as high-quality kiwi production complex development and one city/county one specialized crop cultivation project to foster ‘Boseong Kiwi’ as the best kiwi brand in South Korea.

Boseong-gun accounts for 17.2% of the nationwide kiwi cultivation area, holding the largest cultivation area among single cities/counties, and nearly 1,000 kiwi farms cultivate kiwis using eco-friendly farming methods, supplying more than 20% of the national distribution volume.

To increase sales, the cultivation area of gold and red varieties preferred by consumers is continuously expanding, and the domestically developed ‘Haegum’ variety, which excels in taste, productivity, and disaster resilience, is being widely distributed.

Additionally, steady technical support is being provided with a focus on producing high-quality kiwis. This year, facilities to overcome low temperature and frost damage were installed, reducing low temperature damage by about 30%, and through orchard modernization projects, a labor-saving model was established, and smart farm technology was introduced to create an optimal crop growth environment.

To improve consumer awareness, an SNS promotion team has been operating since 2019, and promotional events for Boseong Kiwi were held at the 2019 International Agriculture Expo, continuously striving to promote Boseong Kiwi.

In particular, this year, the character BS Trio (Kiwimon, Nokchamon, Kkomakmon), created by personifying representative agricultural specialties of Boseong-gun, won the Korea Character Award (2020 Our Neighborhood Character), promoting Boseong Kiwi nationwide and establishing the brand image.

A county official said, “Sales seem to be continuously increasing as the perception spreads that domestic kiwis are superior in taste and quality compared to imported kiwis.”

He added, “Especially, Boseong Kiwi is cultivated using eco-friendly farming methods, making it a safe food you can trust, and with a long cultivation history, the cultivation technology is excellent, making it very superior in taste and nutrition,” and stated, “We will focus on producing high-quality kiwis and strengthen promotion so that Boseong Kiwi can establish itself as a brand.”

This content was produced with the assistance of AI translation services.