Suncheonman Haetsal Darae Farm Wins Excellence Award in Quality Agricultural Products UCC Contest

This Year's Popular UCC Selected at Jeollanam-do Return-to-Farming and Fishing Village Expo

[Asia Economy Honam Reporting Headquarters Reporter Lee Hyung-kwon] Suncheonman Haetsal Darae Farm (CEO Lee Yeon-ok) won the Excellence Award by participating in this year's Jeollanam-do Return-to-Farming and Fishing Village Expo Excellent Agricultural Products UCC Contest.

The Suncheonman Haetsal Darae Farm Gold Kiwi UCC was created as a witty video depicting the commercialization process such as harvesting, sorting, and packaging, gaining great popularity among viewers.

Located in Seonhak Village, Haeryong-myeon, Suncheon City, Suncheonman Haetsal Darae Farm was established in 2006 on an area of 3,000㎡ and produces about 10 tons of gold kiwis annually.

The Haetsal Darae Farm gold kiwi is highly praised for its flesh and sweetness, having won the Special Award at the 2018 Korea Fruit Competition, received the Excellent Farmer Award by item from Suncheon Agricultural Cooperative this year, and is currently supplied to large stores and sold through direct transactions, as well as exported to Taiwan.

Having faced many difficulties in the early stages of returning to farming, Lee Yeon-ok considered giving up but, with a proactive spirit of challenge, obtained several certifications including Horticultural Welfare Specialist, Food Processing Technician, Plant Protection Engineer, and Forestry Engineer. Last year, she was also designated as a Certified Kiwi Agricultural Meister by the Ministry of Agriculture, Food and Rural Affairs.

Lee Yeon-ok stated her future plans: “Through lectures, practical training, and mentor support, I aim to reduce trial and error for junior farmers and serve as a guide for high-income farmers to contribute to the development of agriculture.”

This content was produced with the assistance of AI translation services.