GS Construction Creates Movie Theater in Xi Apartments... First Application in Seocho Grand Xi

Perspective view of Seocho Grand Xi.

[Asia Economy Reporter Donghyun Choi] GS Construction's premium apartment brand Xi will establish the country's first in-complex movie theater.

GS Construction announced on the 24th that it signed a Memorandum of Understanding (MOU) with CJ CGV to build a CGV premium screening room within the Xi community. The signing ceremony, held at the CGV headquarters in Yongsan-gu, Seoul, was attended by key figures including Kim Gyuhwa, Head of Architecture and Housing Division at GS Construction, and Choi Byunghwan, CEO of CJ CGV.

This collaboration marks the establishment of the nation's first community cinema. It will be an exclusive premium screening room within the complex's community space for residents, where they can watch not only the latest movies but also various cultural and artistic content.

GS Construction will build a CGV Gold Class level premium screening room as a specialized facility within the Xi community space, and CGV will provide and screen cultural and artistic content including movies, musicals, operas, classical music, concerts, and live sports broadcasts.

Additionally, planned as a private cinema suitable for small-scale rentals in the post-COVID-19 era, it will also be used as a space for various events and cultural activities. As the first community cinema applied within an apartment complex, this space will not only be a place to watch movies but also a cultural playground where residents can enjoy cultural and artistic content, offering various services to them.

This agreement is attracting attention as a representative example showing the future direction of the Xi brand. Xi stands for 'eXtra intelligent,' and since its launch in September 2002, it has strived to secure high-quality cultural spaces so that customers can experience a special level of life. This means aiming to be a lifestyle brand beyond a simple residential brand, and through this MOU, by embracing cultural content within the complex, the Xi brand identity will be strengthened.

According to the agreement, the first Seocho Grand Xi location will open in June next year, and the initiative will be applied and expanded to other Xi complexes in the future.

Kim Gyuhwa, Head of Architecture and Housing Division at GS Construction, said, “This MOU, realized through a brand collaboration between the Xi brand and CJ CGV, the country's leading multiplex, will support various cultural and artistic activities of Xi residents and mark a new beginning for residential community services where everything can be enjoyed within the complex.”

This content was produced with the assistance of AI translation services.